From Alberta to Brasília, a summer of change

Alberta's iGaming market matures, Brazil escalates its campaign against online casino, and Gibraltar launches the world's first prediction market regime.
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Rules and regulation
  • Alberta’s regulated iGaming market has grown to 24 operators since its 13 July launch, with over 100,000 residents signed up.
  • Brazil’s SPA is finalising a decree to ban autoplay and betting delays, capping a summer-long push against online casino.
  • Gibraltar has launched the world’s first dedicated licensing regime for prediction markets.

Regulation moved on every front this summer, from new markets opening their doors to regulators losing key leadership and entirely new product categories getting their first rulebooks.

Alberta’s launch, Brazil’s tightening grip on casino, the UK Gambling Commission’s leadership churn and Gibraltar’s prediction market breakthrough all point the same direction: oversight is getting more specific, and operators have less room to treat any one jurisdiction as settled.

Four weeks into Alberta’s regulated iGaming market, operator count has climbed to 24 and more than 100,000 residents have registered, an early channelisation signal Canada’s second competitive province will be watching closely against Ontario’s benchmark.

It caps a summer where regulation moved on every front at once: Brazil tightening product design rules on casino while debating an online casino ban, the UK Gambling Commission losing senior leadership, and Gibraltar carving out the world’s first standalone prediction market regime.

Alberta’s first test

Twenty-two operators went live at midnight on 13 July; two more Entain-owned brands, PartyCasino and Sports Interaction, have since followed, pushing the count to 24.

First-week numbers from the Alberta iGaming Corporation, more than 100,000 sign-ups and 3.2 million geolocation checks, are the kind of early traction operators watch for proof a market is actually converting grey-market players rather than just cannibalising PlayAlberta.

bet365, DraftKings, BetMGM and Betty are all live, and around 50 operators have registered with the Alberta Gaming, Liquor & Cannabis Commission. The real test comes on 13 October, when the transition window closes and offshore brands still running unlicensed have to migrate or pull out entirely.

The empty chairs

Three senior exits inside eighteen months would rattle any regulator; the UK Gambling Commission is working through its worst stretch of turnover in years, and there’s no successor lined up for the chair role either.

Andrew Rhodes left the chief executive post in April, Tim Miller followed in June after a decade running policy, and interim chief executive Sarah Gardner has finally spoken publicly about what that’s meant for the institution.

“The Commission’s proved quite difficult to leave. I think there is always a new challenge. Someone once described it to me as gambling regulation is utterly seductive. And I’m not sure I get that far, but it certainly keeps you really interested.” — Sarah Gardner, Interim Chief Executive, UK Gambling Commission, said:

Sarah Fox arrives from DCMS to pick up Miller’s policy brief in September, and the Commission has already locked in its position on affordability: financial risk assessments will phase in rather than land all at once, a concession to an industry that spent 2025 warning about exactly that kind of blunt rollout.

Europe pulls in different directions

Bulgaria is the case study in how contradictory this can look from one ministry to the next. Finance rejected a 30% GGR tax bid outright, with Deputy Finance Minister Lyudmila Petkova pointing to a grey market already running at roughly 40% as the reason another hike would backfire.

The same budget process then rolled out a licensing regime for performance-based affiliates from 1 August: €6,000 a year plus 10% on commissions.

Turkey isn’t hedging at all. Its lottery regulator has now named Curaçao, Malta and the Isle of Man directly as the licensing hubs behind the 84,585 illegal sites it traced across 70 countries in 2025, treating offshore paper as a red flag rather than legitimate cover.

Gibraltar took the opposite bet entirely, going live with the world’s first dedicated prediction market regime on 13 July, getting a jump on Malta, whose own plans are still working through the MGA.

The wider EU isn’t moving nearly as fast: nine regulators can’t even agree whether the product is gambling or a financial instrument.

Brazil’s summer campaign

SPA’s product-design decree, still finalising, would bring Brazil’s online betting rules in line with what’s already standard in parts of Europe: a five-second delay between bets, no autoplay, no “biggest winner” tickers baiting continued play.

It’s the natural follow-on from the advertising restrictions that landed in July, but it’s arriving alongside something far more existential for operators.

President Lula is backing a bill (PL 2,258/2026) that would ban online casino and slots while keeping fixed-odds sports betting legal; the bill is still working through Congress. Tightening the product is one thing; banning it entirely, in the same season, is the story operators in the market actually need to be tracking.

The scoreboard so far

The US courts gave prediction markets a genuinely mixed summer. Utah’s win against Kalshi in August, a federal judge ruling the state can enforce its own anti-gambling statute against the platform’s sports contracts, extends the same logic that shut Kalshi out of Nevada earlier this year.

Kalshi is appealing, and will keep appealing, because the CFTC-preemption argument only has to work once somewhere higher up the chain.

“Gambling is gambling, no matter what any company calls it.”
— Derek Brown, Attorney General, Utah, said:

Australia, meanwhile, is closer to actually landing reform than it’s been in years. Anthony Albanese has told his own party he’s “confident” of bipartisan support for the Interactive Gambling Amendment Bill, with inducement rules and ad caps under active negotiation with the Coalition.

Alberta’s transition deadline and Brazil’s still-unpublished decree both land in the same window this autumn, and between them they’ll say more about where regulated iGaming is actually heading than anything decided this summer on paper.


About the author
Bianca Máthe

Bianca Máthe

Bianca Mathe joined the iGaming industry in 2018 and has since built extensive experience across multiple verticals, working with international gaming organizations on editorial, marketing, and media strategy. She brings a strong understanding of the regulatory, commercial, and technological forces shaping the global iGaming sector.

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