Oliveira takes Aviator brand to SBC Summit Lisbon

• Charles Oliveira, the former UFC lightweight champion and holder of the promotion’s all-time finishes record, will appear at SBC Summit 2026 as an Aviator brand ambassador.
• The Brazilian fighter will meet fans at SPRIBE’s booth on 29 September before headlining a Super Stage session on 30 September at Lisbon’s MEO Arena.
• SBC Summit runs from 29 September to 1 October and is expected to draw more than 40,000 industry professionals.

UFC star Charles Oliveira will appear at SBC Summit 2026 in Lisbon as an Aviator brand ambassador, courtesy of games developer SPRIBE.

The Brazilian fighter, who holds the UFC’s all-time records for most finishes, submission wins and post-fight bonuses, will take part in a booth meet-and-greet, a networking event and a Super Stage keynote across two days of the show.

Booth to arena

Oliveira’s schedule begins on Tuesday, 29 September, with a meet-and-greet at the SPRIBE booth (A416) between 14:00 and 16:00, giving attendees the chance to meet the fighter and take photographs. He will then attend an exclusive SPRIBE networking event that evening.

The following day, Wednesday, 30 September, Oliveira takes to the Super Stage at the MEO Arena at 11:30 for a keynote conversation. The session will draw on his experience competing at the top level of professional sport, covering resilience under pressure and how athlete-brand partnerships can open doors to new international audiences.

Known to fans as “Do Bronx,” Oliveira joined the Aviator ambassador roster in February 2026 as part of a wider partnership between SPRIBE and the UFC. He will feature across campaigns and fan activations aimed at growing the crash game’s reach in Brazil and other key markets.

A growing roster

Oliveira’s signing extends SPRIBE’s multi-year marketing tie-up with the UFC, which has already brought fighters including Michael Bisping into the Aviator ambassador programme.

David Natroshvili, Co-Founder and CEO of SPRIBE, said:

“Charles represents the ambition, resilience and connection with fans that we want Aviator to stand for.”

“His journey from São Paulo to becoming one of the most successful fighters in UFC history is remarkable, and we are excited to bring him to SBC Summit. The booth activation, networking event and Super Stage conversation will allow attendees to experience different sides of Charles and understand why he is such a natural partner for the brand.”

Star-studded stage

Oliveira joins a growing line-up of sporting and business figures confirmed for SBC Summit’s six-stage conference programme. The Super Stage will also host basketball icon Michael Jordan,

Sportradar founder and CEO Carsten Koerl, and DraftKings co-founder, CEO and chairman Jason Robins for a Leadership in Sports Business keynote.

Rasmus Sojmark, CEO and Founder of SBC, said:

“Charles Oliveira is one of the most exciting fighters in UFC history, and having him at SBC Summit, on the show floor, at the Super Stage, in the room with delegates, is exactly the kind of experience that makes this event different. Our thanks to SPRIBE for making it happen.”

Taking place from 29 September to 1 October at Feira Internacional de Lisboa and the MEO Arena, SBC Summit is expected to bring together more than 40,000 professionals from across betting, gaming, payments, affiliation, marketing, technology and media. Conference pass holders will be able to view Oliveira’s keynote alongside the rest of the programme; VIP pass holders also get access to Tiësto’s INFINITY Lisbon closing show.

For SPRIBE, the appearance marks a step up from ambassador announcements to a live activation on one of the industry’s biggest stages, giving Aviator direct exposure to the operators and suppliers who decide which crash games make it onto their platforms.