Kaizen Gaming acquires GameplAI to enhance sports trading
Table of contents
- Kaizen Gaming acquires GameplAI to integrate AI technology into Betano sportsbook.
- GameplAI retains B2B operations whilst founders remain in active roles.
- Deal strengthens automation and risk management across Kaizen’s global platform.
Kaizen Gaming has acquired GameplAI, the AI-driven sports trading and analytics provider, the company announced on 10 March.
The deal will see GameplAI’s features integrated into Kaizen Gaming’s proprietary capabilities across sports trading, player markets and performance analytics for its Betano platform. The acquisition strengthens the operator’s commitment to investing in technology, data science and AI-driven solutions.
By integrating GameplAI’s technology and expertise into its sports and trading operations, Kaizen Gaming aims to accelerate automation, enhance risk management tools and amplify its sportsbook experience globally.
Technology and continuity
GameplAI will retain and continue to operate its B2B business, servicing existing and future external partners. The company’s founders and team will continue to play an active role, ensuring continuity and supporting the next phase of growth under Kaizen Gaming’s ownership.
Christos Tzalavras, Chief Product Officer at Kaizen Gaming, said:
“GameplAI brings deep expertise in AI-driven trading and analytics, and we are excited to integrate their proprietary technology into our ecosystem. What stood out to us throughout this process was the strong cultural alignment between our teams, a shared focus on innovation, execution, and performance.
He added:
“An obsession for top-tier customer experiences unites GameplAI and Kaizen Gaming, and I could not be more excited about what is ahead of us.”
Founders welcome partnership
GameplAI specialises in player markets, micro-betting and performance management solutions. The company works with operators globally to enhance trading automation and optimise sportsbook performance.
Graham Savage, Co-Founder of GameplAI, said:
“We are thrilled to become part of Kaizen Gaming, a company that truly understands the transformative potential of AI-driven trading. This partnership allows us to further elevate our technology, expand our impact, and continue delivering with the same commitment and agility that define GameplAI. Together, we look forward to accelerating the future of data‑driven sportsbook operations.”
Nikos Volakis, Co-Founder of GameplAI, added:
“Joining forces with Kaizen Gaming marks an exciting new chapter for GameplAI. From the outset, it was clear that our teams share a deep passion for innovation, precision and pushing the boundaries of what technology can achieve in sports trading. With Kaizen Gaming’s scale and strategic vision, we are confident that our combined capabilities will unlock new levels of automation, accuracy and performance.”
Tekkorp Capital acted as exclusive financial adviser to Kaizen Gaming on the transaction, with Wiggin LLP serving as the company’s legal adviser. Financial terms were not disclosed.
Kaizen Gaming operates the premium iGaming brand Betano in Europe, the Americas, and Africa. Recently, Betano added Ghana as its 20th regulated market and hosted a launch event with Ghana Gaming Commission officials to celebrate the occasion.
The company employs more than 3,000 people across the globe, and last year it appointed Vassilis Gavroglou as Chief Human Resources Officer.
The acquisition positions Kaizen Gaming to deepen its technological capabilities as AI-driven trading becomes increasingly critical across regulated sports betting markets.
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