Eventus unites four African events under BiG brand

• Eventus International has launched the BiG Africa Series, grouping four African events under one brand
• SBEA+ and SBWA+ become BiG East Africa Summit and BiG West Africa Summit
• A new BiG Central Africa Summit will debut in Douala, Cameroon, in August 2027

Eventus International has launched the BiG Africa Series, a single brand covering its events in Southern, East, West and Central Africa.

Announced on 3 November 2026, the rebrand renames two existing summits and adds a new event in Cameroon, taking the company’s African portfolio from three events to four.

Two summits renamed

The Sports Betting East Africa+ (SBEA+) Summit is now BiG East Africa Summit. Its western counterpart, Sports Betting West Africa+ (SBWA+) Summit, becomes BiG West Africa Summit.

Both join the flagship BiG Africa Summit in Botswana. A fourth event, BiG Central Africa Summit, is heading to Cameroon.

The shared name is designed to let operators, suppliers, regulators and investors follow one brand from region to region. The series is anchored by BiG Africa Summit, which launched in 2014, and reflects the company’s activity in Africa since 2010.

Lou-Mari Burnett, Chief Operating Officer, Eventus International, said:

“The unification of our Africa events under the BiG Africa Series marks an exciting new chapter for Eventus International and reflects our commitment to connecting the entire Betting and iGaming industry across the continent. As the organisers of our flagship event, BiG Africa Summit, hosted in South Africa for its first 10 years, we are proud to build on that legacy and expand our footprint across Africa.

“By bringing together BiG Africa Summit in Botswana, BiG East Africa Summit in Ethiopia, BiG West Africa Summit in Senegal, and our upcoming BiG Central Africa Summit in Cameroon, we are creating a clear, cohesive brand that represents the full spectrum of Betting and iGaming, while reinforcing our presence in every major region of Africa.

“Just as SPiCE has established a strong identity for us across Asia, BiG will become synonymous with our commitment to Africa. The rebranding of SBEA+ and SBWA+ to become part of the BiG Africa Series, is more than a name change; it is a statement of our vision to continue to make Eventus International the premier gateway to Africa’s Betting and iGaming markets. We invite industry stakeholders to join us at every BiG event, build meaningful connections, explore new opportunities and expand their reach across the continent.”

Four countries, four dates

Each event in the series is hosted in a different country. The 2027 calendar opens in Gaborone with the 13th edition of BiG Africa Summit.

• BiG Africa Summit: Gaborone, Botswana, 1 – 4 February 2027, at The Grand Palm Hotel Casino and Convention Resort
• BiG East Africa Summit (formerly SBEA+): Addis Ababa, Ethiopia, 21 – 23 April 2027
• BiG Central Africa Summit (new): Douala, Cameroon, 25 – 27 August 2027
• BiG West Africa Summit (formerly SBWA+): Dakar, Senegal, 6 – 8 October 2027

The Douala launch takes the series into a market that has already drawn operator attention, with Betsson Africa going live in Cameroon earlier in 2026.

More than rebadging

SBEA+ and SBWA+ have each built a following in their regions. Under the BiG name, both now sit in a series carrying the recognition of the flagship, a fixture on the industry calendar since 2014.

For attendees, sponsors and exhibitors, Eventus pitches the series as one trusted brand across several markets.

Yudi Soetjiptadi, Founder and CEO, Eventus International, said:

“Africa is where Eventus International began its journey in 2010, planning its very first BiG Africa Summit to launch in 2014. We were among the pioneers who recognised the potential of Africa’s betting and gaming industry, and I am incredibly proud of the relationships and opportunities we have helped build over the years.

“The BiG Africa Series is a natural next step for us. By bringing our events in Botswana, Ethiopia, Senegal and now Cameroon under one brand, we are making it easier for the industry to connect, explore new markets and grow across the continent.

“Africa has always been close to my heart. We believed in its potential from the beginning, and we remain committed to being part of its future. Our journey started in Africa, and our ambition to grow with Africa has never been stronger.”

A wider calendar

The Africa push sits alongside a busy run of launches for the organiser. Eventus recently announced a Malta talent summit for April 2027 and previously hosted the Pan-African taxation summit in Gaborone.

The SPiCE brand Burnett cites as the model runs across Asia, with SPiCE International 2026 taking place in Cebu, the Philippines, on 12 – 13 November.

Full details, agendas and speaker announcements for each BiG event will follow. Registration is open for BiG Africa Summit, BiG East Africa Summit and BiG West Africa Summit.