ROLR goes live in a Kalshi-dominated market

• ROLR opens to eligible US customers after an invitation-only beta that began September 15
• High Roller expects prediction markets revenue from the fourth quarter of 2026
• Kalshi held about 76% of tracked volume in the 30 days to October 19

High Roller Technologies (NYSE American: ROLR) has opened its ROLR prediction markets platform to eligible US customers, ending a closed beta that began on September 15. The Las Vegas-based operator said on October 21 it expects the business to start contributing revenue in the fourth quarter.

Customers trade event-based contracts listed by Crypto.com | Derivatives North America (CDNA) through desktop and mobile browsers. Native iOS and Android apps will follow, subject to app store approvals, the company said.

The launch arrives later than first planned. High Roller targeted a first-quarter launch when it signed a letter of intent with CDNA in January. A definitive agreement followed in April.

Seth Young, Chief Executive Officer, High Roller Technologies, said:

“Our goal is to make prediction markets accessible and engaging through an intuitive customer experience, and our experience operating real-money consumer platforms provides a strong foundation for building this business.”

A broker, not an exchange

High Roller does not run an exchange. Its subsidiary, ROLR US LLC, is a National Futures Association member and a registered guaranteed introducing broker. Crypto.com FCM carries customer accounts, and ROLR US LLC does not hold customer funds.

CDNA is the exclusive provider of prediction contracts through ROLR in the US for the first 24 months of the agreement, according to High Roller’s quarterly filing. Young told Gambling Insider the broker route was chosen to avoid licensing bottlenecks.

The technology is licensed too. Under an exclusive license, mrkts.com supplies source code, CDNA connectivity, payments and compliance tooling. High Roller owns the app and controls its product roadmap.

That keeps capital needs low, but it narrows the room to differentiate. Underdog, Fanatics Markets and DraftKings Predictions all offer CDNA contracts. Crypto.com also launched its own consumer app, OG, in February.

Kalshi sets the pace

The market is heavily concentrated. Kalshi held about 76% of volume across the venues tracked by DeFi Rate in the 30 days to October 19. Polymarket US took 12%, DraftKings Predictions 3% and Underdog’s exchange 1%.

Activity is still climbing. US operators traded more than $11 billion in notional volume over October 17–18, a first for the sector, according to Aldrin Research figures. Kalshi accounted for $8.51 billion of that total.

Suppliers are moving in as well. Hacksaw Gaming launched a B2B platform on October 15, after the Malta Gaming Authority extended its supplier license.

Sizing the prize

High Roller has built its pitch on third-party forecasts. A January shareholder update cited Eilers & Krejcik Gaming estimates that US prediction markets could exceed $1 trillion in trading volume and $10 billion in revenue by 2030.

State pushback tempers that outlook. Ohio’s casino regulator ordered 10 platforms, including Underdog, to stop offering sports contracts by October 16. Crypto.com was not among the recipients.

From casino to contracts

High Roller listed on the NYSE American in October 2024, raising $10 million at $8 a share. It runs the High Roller and Fruta casino brands, which offer more than 6,000 games from over 90 providers.

Young became chief executive in September 2025, succeeding Ben Clemes. He previously served as chief operating officer at FSG Digital and led online gaming at Foxwoods Resort Casino.

The pivot shows in the accounts. Second-quarter revenue fell to $2.8 million from $5.8 million, as the company exited certain casino markets. This month, High Roller also restated its first-half accounts to correct its treatment of $1.0 million in placement-agent warrants, with no effect on revenue or cash.

Acquisition is the test

Launch marketing runs through Lines.com, Forever Network and Leverage Game Media, with SpikeUp Media handling performance marketing. Forever Network delivered over 20 billion impressions in 2025, the company said.

Some of that reach sits close to home. High Roller’s filings describe Spike Up Media AB as an affiliate of the company’s founders. Its September beta announcement identified Lines.com as owned by Spike Up Media.

Young added:

“We are supporting the launch with a robust marketing plan designed to introduce ROLR to relevant audiences and convert that interest into active participation. Our priorities are to continually improve the product and execute a disciplined customer-acquisition strategy as we begin generating prediction markets revenue.”

With contracts, liquidity and clearing shared across CDNA’s partners, ROLR has to win on product and acquisition cost. App store approval will decide how quickly it moves beyond the browser. The first months of trading will show whether High Roller can buy traders profitably against Kalshi’s scale.