Marketing and sponsorship news from across iGaming, covering campaigns, brand deals and sports partnerships that show how operators and suppliers fight for attention. From jersey sponsorships and arena naming rights to new creative and channel strategies, this is where iGaming meets marketing budgets.
The deal centres on Tipico's careers portal and follows Banijay Group's majority acquisition of the operator, valued at €4.6bn.
The expanded deal includes formation lap branding, integration into the F1 Predict platform through a new Allwyn League, and...
The 30-second film features former Corinthians star Marcelinho Carioca, Cazé TV commentator Luis Felipe Freitas and GE TV analyst...
bet365 has launched its first major North American brand campaign, developed with new agency of record VML.
The deal marks Roma's return to front-of-shirt sponsorship after beginning the 2025/26 campaign without a main kit partner.
The deal adds to a football roster that already includes Iker Casillas, Sergio Agüero and Patrice Evra.
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