Marketing and sponsorship news from across iGaming, covering campaigns, brand deals and sports partnerships that show how operators and suppliers fight for attention. From jersey sponsorships and arena naming rights to new creative and channel strategies, this is where iGaming meets marketing budgets.
bet365 replaces DraftKings as UFC's official sports betting partner across US and Canada in multi-year deal.
Betway has been named Formula 1's first Official Betting Operator under a multi-year deal covering Europe, the Middle East...
The operator is ending a 23-year backing of the Old Newton Cup and Lancashire Oaks at Haydock.
Around 80% of Brazil's approximately 70 to 80 authorized operators are estimated to still be operating at a loss.
The policy change reopens monetisation opportunities for betting-related creators while placing geographic limits on certain financial content.
The new contract is valued at BRL 150 million per year, with performance-based incentives that could push the total...
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