Marketing and sponsorship news from across iGaming, covering campaigns, brand deals and sports partnerships that show how operators and suppliers fight for attention. From jersey sponsorships and arena naming rights to new creative and channel strategies, this is where iGaming meets marketing budgets.
The partnership falls under SPRIBE's multi-year, multi-million-dollar marketing agreement with the UFC, which includes an annual brand ambassador fund.
Kalshi and Polymarket join tobacco, firearms and pornography on the league's prohibited advertising categories list.
The campaign centres on the "Kardashian Kurse", an internet meme suggesting that men romantically linked to Jenner and her...
Coral has sponsored this race since its inception in 1993 and has maintained a presence at Cheltenham since 1974.
Exclusive interview series presented by Excellent Expo features top CMOs and marketing leaders from major iGaming B2B providers
The Kansas City Royals have named Circa Sports as official sports betting partner in a multi-year partnership.
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