Marketing and sponsorship news from across iGaming, covering campaigns, brand deals and sports partnerships that show how operators and suppliers fight for attention. From jersey sponsorships and arena naming rights to new creative and channel strategies, this is where iGaming meets marketing budgets.
Around 80% of Brazil's approximately 70 to 80 authorized operators are estimated to still be operating at a loss.
The policy change reopens monetisation opportunities for betting-related creators while placing geographic limits on certain financial content.
The new contract is valued at BRL 150 million per year, with performance-based incentives that could push the total...
The proposal arrives as operators face a sharp tax increase and as similar advertising restrictions gain momentum across Latin...
Prominent Ukrainian footballers appear among the campaign's main characters, including former Premier League forward Andriy Yarmolenko.
Kalshi removed all affiliate badges from the platform on Monday following the policy update.
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