Marketing and sponsorship news from across iGaming, covering campaigns, brand deals and sports partnerships that show how operators and suppliers fight for attention. From jersey sponsorships and arena naming rights to new creative and channel strategies, this is where iGaming meets marketing budgets.
The deal marks Roma's return to front-of-shirt sponsorship after beginning the 2025/26 campaign without a main kit partner.
The deal adds to a football roster that already includes Iker Casillas, Sergio Agüero and Patrice Evra.
bet365 replaces DraftKings as UFC's official sports betting partner across US and Canada in multi-year deal.
Betway has been named Formula 1's first Official Betting Operator under a multi-year deal covering Europe, the Middle East...
FanDuel holds around 41% of US online sports betting GGR but has lacked a formal rewards system.
The operator is ending a 23-year backing of the Old Newton Cup and Lancashire Oaks at Haydock.
Stay informed with Headlines, our weekly briefing for industry leaders who want fast, accurate and relevant iGaming intelligence.
Subscribe
