BC.GAME expands BC Engine with BETBY partnership
Table of contents
- BC.GAME has named sportsbook supplier BETBY as the latest ecosystem partner to join BC Engine, its $BC token-powered rewards model.
- Stakers have earned more than $2.5m in rewards since BC Engine launched in April 2026.
- The platform reports more than $74.3m in total wager volume and over 5.8 million bets processed through BC Engine to date.
BC.GAME has brought BETBY into its BC Engine rewards ecosystem, making the B2B sportsbook supplier the latest partner to contribute platform-generated revenue to the model’s growing $BC staker pool.
BC Engine, launched in April 2026, is a profit-sharing mechanism that distributes rewards to players holding BC.GAME’s native $BC token.
Players earn tokens automatically through gameplay, which are staked in BC Engine. Partners contributing revenue to the pool then fund ongoing payouts to stakers based on their holdings.
How it works
BETBY powers BC.GAME’s sportsbook as a B2B software supplier, earning a revenue share on bets placed through the platform. Under the new arrangement, a portion of that revenue share feeds into the BC Engine rewards pool, which is then distributed to $BC stakers.
The model means that as sportsbook activity on BC.GAME grows, staker rewards grow with it. BC.GAME has positioned this as an alternative to conventional bonus structures, replacing milestone-based incentives with continuous payouts tied directly to platform performance.
BC Engine has distributed more than $2.5m in staker rewards since launch. Platform data also shows more than $74.3m in total wager volume and over 5.8 million bets processed across the platform.
Kar Kheng Giam, Chief Executive Officer of BC.GAME, said:
“Our vision for BC Engine has always been to create a model where platform growth and player participation are more closely aligned. The addition of BETBY is significant because it demonstrates how the ecosystem can continue to expand through strategic partnerships.
“Every new contributor helps strengthen the engine, creating additional utility for $BC and reinforcing the long-term sustainability of the model. As we continue to grow the network, our focus remains on delivering a simpler and more transparent rewards experience that allows players to participate more directly in the success of the ecosystem.”
BETBY’s position
For BETBY, the arrangement deepens its integration with BC.GAME beyond a standard licensing deal, tying its commercial performance on the platform directly to player engagement.
Christos Nikolopoulos, Chief Commercial Officer at BETBY, said:
“We’re pleased to become part of the BC Engine ecosystem and support an initiative that brings a different approach to player engagement. At BETBY, innovation has always been at the heart of our business, and BC Engine represents an interesting evolution in how gaming platforms can connect product performance, community participation and rewards. We look forward to contributing to its continued growth.”
BETBY brings an established B2B sportsbook track record to the partnership. The supplier reported a record-breaking month in March 2026, part of a Q1 that saw 61% year-on-year growth in gross gaming revenue.
Its platform covers more than 500,000 monthly events, with proprietary AI-driven trading tools and an in-house esports feed, Betby.Games. The company has been expanding its distribution footprint, with a focus on Asia, Latin America and Africa.
Wider expansion push
The deal follows a period of continued international expansion for BC.GAME, which has secured licences and established regulated operations across a growing number of markets.
Recent milestones include strengthening its presence in Africa through Nigeria and Kenya, alongside expansion initiatives in Latin America.
The platform supports more than 150 cryptocurrencies and a library of more than 8,000 games. It currently runs a World Cup campaign offering more than $2m in rewards and has continued to invest in original game content.
Kar Kheng Giam was appointed as CEO as part of the company’s leadership evolution ahead of its current growth phase.
BC Engine now has a sportsbook revenue stream to complement its casino-side contributors. The real test is recruiting enough partners across enough verticals to make staker payouts genuinely competitive with the bonus structures it is trying to replace.
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