Super Technologies buys Maxbet Online operations in Romania and Malta
- Super Technologies, the rebranded parent company of Superbet, has signed an agreement to acquire the Romanian and Maltese operations of Maxbet Online.
- The deal, purchased from US-based Treo Asset Management, is subject to approval by Romania’s Competition Council; financial terms have not been disclosed.
- The acquisition expands Super’s brand portfolio in its home market and advances its broader consolidation strategy across Central and Eastern Europe.
Super Technologies (Super), the Bucharest-headquartered group behind the Superbet brand, has announced the signing of an acquisition agreement for Maxbet Online’s operations in Romania and Malta.
The deal, which will see Maxbet’s customer base and operations transition to Super pending regulatory clearance, was confirmed by Super yesterday (14 February). It positions Super to further consolidate its lead in one of Europe’s most competitive regulated gaming markets.
Treo Asset Management, a US-based advisory firm managing tail-end and challenged funds, is the seller. Treo had inherited the Maxbet assets following the collapse of London-based private equity firm Novalpina Capital.
Financial terms of the transaction have not been disclosed by either party. Completion remains subject to approval by Romania’s Competition Council.
Romania, core market
The transaction fits neatly within Super’s stated expansion agenda for Central and Eastern Europe (CEE). The company rebranded from Superbet Group to Super Technologies in December 2025, adopting a technology-centred identity.
It maintains commercial operations in Romania, Poland, Serbia, Belgium and Brazil, supported by development hubs in Spain, the Netherlands, Croatia, the UK and Romania.
Super’s expansion firepower was boosted in early 2025 when the group secured a €1.3 billion refinancing agreement with Blackstone, building on the private equity giant’s initial €175 million minority investment in 2019. That capital has helped fuel both organic growth and targeted M&A across the CEE region.
Adam Lamentowicz, Chief Commercial Officer CEE, Super, commented:
“The acquisition of Maxbet aligns with our consolidation strategy in the CEE region and strengthens our ability to build a competitive entertainment ecosystem tailored to the expectations of customers in each market,” said Lamentowicz.
“Romania is a key pillar of our growth strategy, and this transaction enables us to accelerate both operational and commercial development through a diversified brand portfolio and a well-defined community of customers.”
It is worth noting that Maxbet Online, founded in 2015 as a Romanian-market online sportsbook, shares only a name with the Serbia-based Maxbet group. The Serbian Maxbet is a separate, unrelated entity in which Flutter Entertainment acquired a majority stake in 2023.
Manuel Bauer, CEO, Maxbet Online, said:
“Romania is one of the most competitive gaming markets in Europe, and reaching this point reflects a period of focused execution, continuous improvement and dedication at Maxbet,” said Bauer.
“Integration into the Super group marks the next phase of that evolution. Combined with Super’s resources and technology platform, and our joint operational expertise, Maxbet brings proven local execution and deep product experience. This reinforces the foundations of the Maxbet brand and enables us to further elevate the experience for our customers across both digital and retail, while ensuring continuity, stability, and long-term opportunity for our people.”
Integration and customer continuity
Super is aiming for seamless brand integration for Maxbet’s customers. The Maxbet brand will be absorbed into Super’s entertainment ecosystem, with existing customers retaining uninterrupted access to current services. They will also gain gradual access to Super’s broader technology platform over time.
The country’s National Office for Gambling (ONJN) is pursuing a broad enforcement overhaul in 2026, including a national self-exclusion scheme and automated transaction monitoring.
Meanwhile, Romanian lawmakers have submitted around 20 pieces of draft legislation proposing changes that range from raising the legal gambling age from 18 to 21 to banning untargeted advertising and sports sponsorships.
A consolidating CEE market
Super’s move reflects a broader pattern of consolidation gripping CEE’s gaming sector. Entain acquired Croatia’s SuperSport in 2022. Flutter gained a majority stake in Serbia’s Maxbet group in 2023. Fortuna Entertainment Group (FEG) is also an active competitor across the region.
With this acquisition, Super would cement its position as the dominant betting operator in Romania, its home market and most strategically important territory.
The deal also arrives as Romanian regulators and policymakers prepare for what legal observers describe as a potentially transformative cycle of legislative reform — one that could reshape licensing, taxation and enforcement standards across the sector.
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About the author
Bianca Máthe
Bianca Mathe joined the iGaming industry in 2018 and has since built extensive experience across multiple verticals, working with international gaming organizations on editorial, marketing, and media strategy. She brings a strong understanding of the regulatory, commercial, and technological forces shaping the global iGaming sector.
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