Superbet confirms Sacha Dragic as sole CEO from 2026

• Sacha Dragic to become sole CEO of Superbet from January 2026, ending the co-CEO era.
• Jimmy Maymann moves to an advisory role as the operator’s expansion accelerates.
• Senior appointments are made to strengthen technology, product development, and global reach.

Superbet has announced founder Sacha Dragic’s appointment as sole Chief Executive Officer, effective January 2026.

The Board ratified this transition from joint leadership with Co-CEO Jimmy Maymann, positioning Dragic to oversee the firm’s next stage of international expansion and product innovation.

The change is designed to create faster decision-making and reinforce Superbet’s competitive positioning across key regions.

Leadership structure advances global ambitions

The leadership overhaul follows sustained market performance in Romania, Belgium, and Poland, with the company targeting growth in Serbia and Brazil.

Commenting on the appointment, Sacha Dragic, CEO of Superbet:

“I want to recognise Jimmy Maymann, whose leadership and partnership have shaped much of our progress to date. Over the past couple of years, we have achieved remarkable results, advancing our product and technology capabilities, strengthening our position in key markets, and building a culture of financial discipline and accountability,” said Sacha Dragic, Superbet CEO.

“This planned evolution of our leadership team marks a natural step in our growth journey. It reflects the maturity of our organisation and our ambition to push forward, positioning Superbet for the next phase of sustainable global expansion,” he concluded.

Superbet’s board has also confirmed the appointments of Sameen Jalal as Chief Technology Officer, Andrei Dusu as Chief Product Officer, and Albert Simsensohn as Chief Operating Officer.

Recent strategic pivots have emphasised Superbet’s evolution towards becoming a product-led company. The organisation is accelerating as market leader in Romania, brand leader in Belgium, and growing rapidly in Poland. Expansion into Brazil is underway, in addition to a push toward podium position in Serbia.

Superbet’s streamlined leadership and strengthened executive bench suggest operators and stakeholders can expect market innovation and continued expansion into new jurisdictions, while maintaining a focus on responsible growth and technological advancement. The founder-led approach sets the stage for Superbet’s next phase in an evolving international gaming landscape.