SPRIBE signs UFC Hall of Famer Michael Bisping as Aviator brand ambassador

• SPRIBE has appointed former UFC Middleweight Champion Michael Bisping as an Aviator brand ambassador under a one-year deal.
• The partnership falls under SPRIBE’s multi-year, multi-million-dollar marketing agreement with the UFC, which includes an annual brand ambassador fund.
• Aviator now boasts more than 72 million unique active players per month and is live at over 6,000 online casinos and sportsbooks worldwide.

SPRIBE, the iGaming studio behind the world’s number one crash game Aviator, has signed UFC Hall of Famer Michael Bisping as its latest brand ambassador.

The one-year deal, announced on 13 February 2026, will see Bisping promote Aviator to his international fan base through a series of campaigns and marketing activations.

Bisping is one of the most storied figures in mixed martial arts history. He made history as the first British fighter to win a UFC Championship, claiming the Middleweight title and cementing his legacy as a pioneer of the sport in the UK.

Since retiring from the Octagon, he has successfully transitioned into a powerhouse media personality. He serves as a lead commentator for the UFC and has built a substantial following as an actor and podcaster. That reach extends well beyond traditional MMA audiences, giving SPRIBE access to a broad and loyal international fan base.

Giorgi Tsutskiridze, CCO at SPRIBE, commented:

“Michael Bisping is one of the most legendary UFC fighters and a true icon of the sport with a large and loyal international fan base,” said Tsutskiridze.

“We are hyped to be working with Michael to promote Aviator to his fans, and for them to take flight in an experience that’s almost as thrilling as stepping into the Octagon and going toe to toe with another fighter. We’ve got some knock-out campaigns lined up with Michael and our growing roster of Aviator brand ambassadors, so watch this space as we continue to take the game to new heights.”

Bisping was equally direct about the appeal of the partnership. Michael Bisping, UFC Hall of Fame Fighter and Aviator brand ambassador, said:

“I’ve always been about taking on the next big challenge, and Aviator is exactly that,” said Bisping.

“It’s fast-paced, high-intensity and requires the kind of nerves of steel I used to rely on every time the Octagon door closed. SPRIBE is a brand that thinks big and moves fast, which is why this partnership is such a great fit. I’m looking forward to introducing my fans to the game and showing them why Aviator is currently the number one crash game in the world. It’s going to be a wild ride.”

The Bisping signing forms part of a wider multi-year, multi-million-dollar marketing partnership between SPRIBE and the UFC. That agreement sees Aviator branding appear inside the iconic Octagon at both Fight Night and PPV events, and includes a brand ambassador fund through which individual fighter partnerships — such as the one with Bisping — are activated.

Other fighters currently representing Aviator include Valter Walker, Alexander Pantoja, Michael Page, Arman Tsarukyan, Diego Lopes, Alex Pereira, and Merab Dvalishvili. Each partnership has been designed to target specific markets and demographics, building Aviator’s profile among UFC fans globally.

Bisping’s appointment extends that strategy into English-speaking markets where his profile is strongest — the United Kingdom, the United States, and beyond.