Superbet enhances sportsbook with Kambi’s Odds Feed+
Table of contents
- Superbet and Kambi enter a multi-year Odds Feed+ partnership covering Europe and Latin America.
- The deal provides Superbet access to Kambi’s full traded odds library and on-demand expansion capabilities.
- The partnership supports Superbet’s global growth ambitions in sports betting with advanced pricing and product depth.
Superbet Group is rolling out Kambi’s Odds Feed+ solution for its Superbet and Napoleon sportsbook brands.
The solution offers pre-match and in-play odds alongside a broad range of player prop bets. This long-term deal allows Superbet to tap into Kambi’s full traded odds library and to scale its offerings on demand, aligning with player preferences and evolving market strategies.
Kambi’s CEO, Werner Becher, commented on the partnership:
“We are delighted to welcome Superbet Group as our latest Odds Feed+ partner, which is a testament to the quality, choice and trust of our premium odds feed solution.
“By combining market-leading pricing with the flexibility to expand across sports on demand, we can deliver an offering capable of meeting the needs of the industry’s leading operators. This partnership reflects the strength of our trading capability and the trust Superbet Group has placed in Kambi to support their long-term growth.”
Superbet’s expansion
Superbet operates in multiple markets across central and eastern Europe, including Romania, Poland, and Croatia, as well as in Brazil. Its brands aim for strong, diverse product portfolios in each market.
Luke Saunders, Director of Sports Partnerships, Superbet Group, added:
“At Superbet, we evaluate every partnership from a customer-centric perspective, focusing on having the strongest and most diverse product portfolio in each market. By partnering with Kambi and its Odd Feed+ product, we gain not only access to world-class pricing across a variety of sports but also the confidence that our offering gains even more quality and depth on the global stage.”
The partnership comes at a time when Superbet is growing globally, supported by a €1.3 billion refinancing agreement earlier this year. It empowers the company’s sportsbook with advanced technology and extensive odds offerings, enabling Superbet to remain competitive internationally.
Looking ahead
This alliance with Kambi significantly boosts Superbet’s sportsbook product across its operational footprint and emerging markets. It exemplifies the ongoing trend where major operators leverage cutting-edge odds technology to enhance user betting experiences and expand market reach. Such partnerships are vital for operators seeking sustainable growth and adaptability in the increasingly competitive sports betting industry.
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