Super Group promotes Kirsty Ross to COO
Table of contents
- Super Group has promoted Kirsty Ross from chief of staff to chief operating officer.
- The Betway and Spin parent posted record first-quarter revenue of $612 million, up 18% year on year.
- The company says the promotion is part of a broader leadership overhaul designed to centralise costs and reduce reliance on third-party services.
Super Group has promoted Kirsty Ross to chief operating officer, elevating her from the chief of staff role she had held at the NYSE-listed operator.
The announcement was made alongside a record first quarter for the Betway and Spin parent, in the company’s Q1 2026 results press release.
Internal rise
The company says the promotion is part of a leadership overhaul to centralise costs and reduce reliance on third-party services.
Alongside Ross’s appointment, Super Group confirmed it has brought in external commercial and M&A advisers and named a new chief technology officer, completing what management described as a restructured C-suite.
Ross brings a background spanning financial services and HR, having held senior roles at Renaissance Capital and Bank of America before joining Super Group, according to professional profile data.
Neal Menashe, Chief Executive Officer of Super Group, said in the Q1 2026 results press release:
“Q1 2026 was a record-breaking start to the year for Super Group, with all-time highs in revenue, monthly active customers, deposits, and wagering. Our performance reflects the strength of our strategy, the power of our brands, and the discipline of our team.
“Africa delivered another excellent quarter, while our International segment continued to gain traction. We also strengthened our leadership team with key appointments, reinforcing our commitment to operational excellence and accelerated growth.”
On the May 12 earnings call, Menashe added that the COO appointment and related hires were already generating “huge efficiencies” across the group.
The appointment follows a broader pattern of C-suite activity across the industry, with operators and suppliers alike promoting from within in recent months.
Record Q1 backdrop
The leadership changes came against the strongest quarterly performance in the company’s history, with the Q1 2026 results showing revenue of $612 million, up 18% from $517 million in the prior year period. Adjusted EBITDA grew 36% to $152 million, with the margin expanding to 25% from 22%, per the same release.
Average monthly active customers rose 18% year on year to 6.4 million, with March 2026 setting a new monthly record of 6.5 million. Africa was the standout segment, generating $267 million in revenue, up 33%, driven by iGaming revenue growth of 41% and sports betting revenue growth of 17%.
The International segment contributed $339 million, up 9%, with Europe growing 18% and the Americas, led by Canada, rising 5%.
Menashe said on the May 12 earnings call that roughly 40% of the countries Super Group operates in are participating in the FIFA World Cup, representing approximately 88% of the company’s 2025 revenue base.
The tournament runs across June and July and features 104 matches, 63% more than the 2022 edition. The group’s full-year 2025 revenue reached $2.2 billion, up 22%, giving context to the scale of the World Cup opportunity ahead.
Super Group reaffirmed its full-year 2026 guidance of at least $2.55 billion in revenue and adjusted EBITDA above $680 million.
What comes next
Ross’s elevation to COO signals a deliberate move toward tighter operational accountability as Super Group pursues margin expansion at scale.
The restructured regional reporting model, covering Africa and International, gives the new C-suite a clearer framework for managing costs and allocating resources across the group’s licensed markets.
The record Q1 metrics and confirmed full-year guidance reinforce confidence in the operator’s ability to convert customer growth into durable profitability. The World Cup period represents the most significant near-term catalyst, with the group’s exposure to participating markets already flagged by management as a key revenue driver for the second half of 2026.
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