Nadiya Attard joins Imagine Live as chief commercial officer
Table of contents
- Live casino provider Imagine Live has appointed Nadiya Attard as its new chief commercial officer.
- Attard brings more than 20 years of B2B and B2C experience, with previous senior roles at Betfair, NetEnt, Relax Gaming and Elantil.
- She will lead commercial strategy and build a structured commercial organisation as Imagine Live targets further expansion across regulated markets.
Imagine Live has appointed Nadiya Attard as chief commercial officer, tasking her with scaling the company’s commercial operation as the live casino provider enters its next phase of growth.
More than two decades
Attard’s iGaming career spans more than 20 years across both B2B and B2C environments. She has held senior roles at some of the industry’s most established names, including Betfair, Microgaming, NetEnt and Relax Gaming, where she was promoted to chief commercial officer after joining as director of sales. Most recently, she served as CCO at platform provider Elantil.
In her new role, Attard will oversee Imagine Live’s commercial strategy, deepen the company’s presence in regulated markets and build a structured commercial organisation aligned with its product and growth objectives.
Imagine Live’s ambitions
Imagine Live launched in 2022 and operates more than 150 tables across studio facilities in Armenia, Romania and Spain, covering a combined space of over 18,000m². The company holds licences with the UKGC, MGA, ONJN and AGCO, among others. It has integrated AI across studio operations, applying the technology to security, risk management and dealer behaviour monitoring.
Martin Martirosyan, Group CEO at Imagine Live, said:
“Nadiya joins us at a very right moment. We have a strong product and a solid position in the market. The next step is scaling that in a way that is structured and ambitious, and that requires the right leadership. She has built and led commercial teams at some of the most respected companies in this industry. Her skills and experience is the right combination needed for Imagine Live.”
Attard said:
“I have spent more than twenty years in iGaming, from the ground floor up, across B2C and B2B, through start-ups and established businesses. That experience has given me a clear sense of what it takes to build something that lasts.
I was familiar with Imagine Live from the day it launched, and I have been genuinely impressed by what it has become. The quality of the product and the pace at which it has improved is not something you see often. But what really drew me in was the scale of operations combined with the speed of delivery. The company is large, but it has stayed agile and quick on its feet, which is rare and a real pleasure to work with.
I was also particularly drawn to the way Imagine Live has embedded AI into its operations from early days, from security and risk management to dealer behavior monitoring. That kind of thinking is what sets a business apart. What comes next is building a commercial approach that matches all of that, focused, scalable and built around the right partnerships.”
The appointment shows Imagine Live’s intent to accelerate distribution across regulated markets following a period of rapid expansion that included new licences in Romania, the UK and Sweden.
Operators and partners will be watching whether Attard’s background in multi-jurisdictional commercial strategy translates into faster market penetration for the provider’s growing games portfolio.
Keep Reading
Do you have a story worth sharing?
Send it over to our editors!
