Stake adds Big Daddy Gaming’s slots portfolio
Table of contents
- Stake has added a selection of Big Daddy Gaming titles to its library, including Pizzarea 51, Hell Yeah! and Cash Ladder Live.
- The deal sits alongside Stake’s wider content push, which spans a recent Crash overhaul and a dedicated live studio built by ICONIC21.
- Big Daddy Gaming joins DELULU Gaming among a run of young studios using Stake for early, high-visibility distribution.
Stake has added a selection of Big Daddy Gaming’s titles to its games library, giving the young slots studio access to one of the largest player bases in online casino.
The rollout includes the recently released Pizzarea 51 alongside established titles Hell Yeah! and Cash Ladder Live.
Stake’s slots strategy
Stake keeps widening its third-party catalogue while investing in its own Stake Originals line at the same time. In May, the operator overhauled its Crash game with new animations, dynamic multiplier gradients and a live player count and performance boost, keeping its in-house content competitive with the third-party titles it distributes.
The operator has extended that content push to live casino too. ICONIC21 built an 18-table studio exclusively for Stake in June, custom-branded down to the table felts and dealer uniforms. Layering studios like Big Daddy Gaming onto that in-house and bespoke content gives Stake a steadier stream of new releases without depending on any single supplier.
That appetite for content has run alongside geographic expansion. Stake launched in Buenos Aires Province in June under a licence from Argentina’s IPLyC regulator, its latest regulated Latin American market after Mexico, Brazil, Colombia and Peru.
Big Daddy’s momentum
Big Daddy Gaming launched in October 2025 as a self-styled disruptor studio, founded by Simon Hammon, former chief executive of Relax Gaming, Daniel Eskola, previously chief commercial officer at Relax Gaming and a product lead at Kindred Group, and Erland Hellström, who built his commercial background at Evolution.
The studio is backed by investment fund Castech and works around the philosophy Reel Fun. Real Value., pairing established slot mechanics with its own game DNA of humour, anticipation and visual identity.
Since then, the studio has moved through a Swedish Gambling Authority supplier licence in November 2025, a Wildz Group distribution deal that January, and a Malta Gaming Authority licence in February 2026, alongside partnerships covering brands including Snabbare and Hajper. The Stake deal is the largest single platform it has landed to date.
Erland Hellström, CEO at Big Daddy Gaming®, said:
“Stake is one of the largest casino platforms in the world and getting our games in front of their audience is a landmark moment for the studio. From the beginning, our ambition has been to put Big Daddy Gaming’s content in front of as many players as possible through the right operator partnerships and Stake provides exactly that opportunity.”
A recurring playbook
Big Daddy Gaming is not the first young studio to use Stake’s scale for distribution this way.
DELULU Gaming previewed its debut titles on Stake earlier in July, ahead of its own official market launch on 13 July, using the platform to build player exposure before pitching wider aggregator deals.
Big Daddy Gaming’s placement follows the same logic, though it arrives after the studio had already built up smaller regional deals rather than as an opening move.
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