Big Daddy Gaming launches as new disruptor studio in iGaming sector

• Big Daddy Gaming, founded by industry veterans including Simon Hammon, Daniel Eskola, and Erland Hellstrom, sets Q4 2025 target entry with first game releases.
• The studio aims to reshape the iGaming market with humour and innovative content.
• The launch occurs alongside rising regulatory focus and competitive pressures in the iGaming industry.

Big Daddy Gaming, a new studio formed by former executives Simon Hammon, Daniel Eskola, and Erland Hellstrom from Relax Gaming, Kindred, and Evolution, plans to enter the iGaming market in Q4 of 2025.

Backed by the gaming investment fund Castech, the company intends to offer fresh, entertaining content designed to challenge existing market norms. Toni Kolehmainen is a member of the board.

Big Daddy Gaming enters the market as a “disruptor studio” with ambitions to combine humorous, edgy themes with player-driven design. The founders bring significant experience from major iGaming companies, positioning the studio to address industry challenges strategically.

Big Daddy Gaming’s founding vision – Reel Fun and Real Value – is a direct response to a market oversaturated with content that lacks long-term engagement. The studio’s founding mission and launch comes with a promise to operators that Big Daddy Gaming® will inject fresh thinking on all levels back to the industry. 

The studio’s business model focuses on balancing creativity with commercial viability to deliver engaging game experiences. The initial release window for Big Daddy’s first titles is set for late 2025, marking its official market debut.

Erland Hellstrom, CEO at Big Daddy Gaming® said:

 “Our collective experience across game development and tier-one operator relations ensures that every title we build is engineered for peak performance and designed with real operator challenges in mind. With Big Daddy Gaming®, we are excited to deliver on the promise that our focus and experience translate directly into unmatched value creation for our partners.”

Commenting on the launch, Simon Hammon, co-founder at Big Daddy Gaming®:

 “Being at the heart of some of the industry’s greatest success stories has allowed us to launch Big Daddy Gaming® with genuine humility and a clear purpose to be a reliable, highly profitable asset for our operator partners. We know the ingredients for lasting engagement, and we have the technical maturity to execute – creating content that is robust, reliable, and genuinely fun.”

Daniel Eskola, co-founder at Big Daddy Gaming®, added:

“Big Daddy Gaming® has been founded on the belief that a successful partnership starts with a humble approach and ends with measurable returns. As a studio, we’re committed to addressing the fundamental challenges facing operators today by providing consistent, high-quality, and high-performing content that secures long-term player loyalty.”

Big Daddy Gaming’s arrival highlights a trend of new ventures founded by experienced professionals seeking to innovate within regulatory boundaries. Their approach reflects the necessity for diversification and fresh appeal in an increasingly saturated market.