Big Daddy Gaming signs Wildz Group partnership

• Big Daddy Gaming secures group-level agreement with Wildz Group to distribute slots portfolio across regulated European casino brands.
• Initial game releases scheduled for early 2026, with wider rollout planned throughout the year.
• The partnership follows recent deals with ComeOn Group, Casimba Gaming and Hub88 aggregation platform.

Big Daddy Gaming has signed a partnership agreement with Wildz Group to distribute its slot portfolio across the operator’s network of regulated casino brands. The deal marks the studio’s latest move to expand its presence in European markets.

The agreement will see Big Daddy Gaming’s titles integrated across Wildz Group’s brand portfolio, with an initial wave of games launching in early 2026. The studio plans to expand the content offering across additional Wildz Group brands throughout the year.

Strategic market positioning

The partnership aligns with both companies’ growth strategies in regulated European markets. For Wildz Group, the deal adds to its content library with a studio focused on player engagement and operator performance metrics.

Big Daddy Gaming, which launched as a disruptor studio in the iGaming sector, gains access to established distribution channels across multiple European jurisdictions.

The agreement follows Big Daddy Gaming’s recent expansion activity in regulated European markets. The studio has positioned itself around its “Reel Fun Reel Value” philosophy, targeting sustainable growth through operator partnerships.

Erland Hellström, CEO at Big Daddy Gaming, commented on the latest agreement:

“Going live with Wildz Group is a strong signal of where we’re heading as a studio. They operate at scale across regulated European markets and have a clear understanding of what performs long term, which makes them an ideal partner for our next phase of growth.”

Content strategy and market approach

Big Daddy Gaming’s approach combines player-focused game design with commercial considerations for operators.

The studio, founded by industry veterans Simon Hammon, Daniel Eskola, and ErlandHellstrom, has built its executive team with decades of sector experience. The trio previously led the growth of Relax Gaming, the games and technology studio backed by Kindred Plc, which evolved into the group’s core B2B technology arm in 2021.

“Our focus has always been on building games that players genuinely enjoy, without losing sight of operator performance. Seeing our early releases rolled out across Wildz Group brands gives us real confidence that our approach is landing as intended and sets a solid foundation for continued expansion across Europe,” Hellström added.

Wildz Group’s selection of Big Daddy Gaming reflects the operator’s content curation strategy. The partnership provides the operator with access to the studio’s developing portfolio while offering Big Daddy Gaming scaled distribution.

Sven de Waard, Head of Casino at Wildz Group, says:

“Big Daddy Gaming’s early releases show a strong understanding of what players actually enjoy, paired with a commercial approach that gives operators confidence. This combination reflects exactly what we look for in a partner as well as demonstrating a studio capable of making a real impact in the slots market.”

Building momentum through strategic partnerships

The Wildz Group agreement adds to Big Daddy Gaming’s rapidly expanding operator network. The studio recently announced a major partnership with ComeOn Group, which will see its full portfolio integrated across ComeOn’s extensive range of regulated brands, including Snabbare and Hajper, with content rollout beginning in Q1 2026.

Earlier in January, Big Daddy Gaming partnered with Casimba Gaming to expand its availability across regulated European markets, giving the operator early access to the studio’s growing portfolio. The partnership followed Big Daddy Gaming’s recent approval as a licensed B2B supplier in Sweden, reinforcing its commitment to compliant distribution.

In December 2025, Big Daddy Gaming signed a content distribution agreement with leading aggregation platform Hub88, providing the newly launched studio with immediate access to a broad network of licensed operators via Hub88’s Casino API Integration Service.

European expansion trajectory

The Wildz Group partnership represents Big Daddy Gaming’s latest step in building distribution across regulated markets. The studio has focused on establishing operator relationships in key European jurisdictions since its launch.

“We’re looking forward to seeing how their titles are received across our brands and believe they will make a strong impression with players,” de Waard added.

The rollout schedule indicates a phased approach, with initial titles going live before a broader portfolio integration. This strategy allows both parties to assess performance metrics and player reception before full-scale deployment.

The partnership demonstrates continued consolidation in European online gaming markets, where content studios seek scaled distribution while operators curate differentiated game portfolios.

Big Daddy Gaming’s entry into the Wildz Group ecosystem provides the studio with immediate market access across established player bases in regulated territories, adding to its growing presence through ComeOn Group, Casimba Gaming and Hub88’s aggregation network.