Novibet strengthens live offer with ICONIC21 titles
Table of contents
- ICONIC21 has launched its live casino portfolio in partnership with international operator Novibet.
- The agreement includes the provider’s Gravity Series, featuring Gravity Blackjack and Gravity Roulette.
- The deal expands ICONIC21’s distribution network across Novibet’s regulated markets.
iGaming content provider ICONIC21 has gone live with international GameTech operator Novibet, bringing its full live casino portfolio to an operator active across 9 regulated markets in Europe and Latin America.
Gravity Series lands
The partnership centres on ICONIC21’s Gravity Series, with Gravity Blackjack and Gravity Roulette among the first titles available to Novibet players. Both games combine authentic live dealer environments with dynamic multipliers, custom animations, sound cues, and clear progress indicators.
The series is designed to drive longer sessions through fast performance and distinctive visual mechanics.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said:
“Novibet is an operator that knows what it wants and moves quickly to get it which makes them a very natural fit for how we work. Our live casino portfolio was built for operators like Novibet: clear identity, an engaged player base, and a genuine appetite for content that stands out.
“We are pleased to be live with them and see a lot of room to grow this relationship further as our portfolio continues to expand.”
Novibet’s content strategy
Founded in 2010, Novibet operates across Greece, Mexico, Brazil, Ireland, Finland, Chile, Ecuador, Cyprus, and New Zealand. The operator employs more than 1,400 people across four international hubs and runs a proprietary platform built around AI-driven personalisation.
The operator has been actively building out its casino content offering through partnerships with third-party suppliers across its active markets.
Fotini Matthaiou, Executive Casino Director at Novibet, said:
“At Novibet, we continuously invest in enriching our gaming portfolio with content that combines innovation, entertainment and high-quality player experiences. ICONIC21 has built a distinctive live casino proposition that stands out for both its creativity and gameplay dynamics.
“The addition of the Gravity Series further strengthens our live casino offering, and we are excited to bring these experiences to our players as part of a partnership we believe holds strong long-term potential.”
ICONIC21’s recent growth
Over the past year, ICONIC21 has secured distribution agreements with leading operators and aggregators including Hub88 and Lynon.
The supplier also expanded its portfolio to include slots and RNG titles, most recently with Arrow Chase, a title that steps outside conventional game categories with a format built around uninterrupted gameplay.
Recent launches include AI dealer blackjack for RNG tables, Private Edition Blackjack, a player-controlled squeeze baccarat title, and Bubble Craps.
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