ICONIC21 links full portfolio to Hub88 network
Table of contents
- ICONIC21 has finalised a full-portfolio content distribution agreement with aggregation platform Hub88.
- The integration gives Hub88’s operator network access to live casino, slots and virtual games, including the newly launched Gravity Wheel.
- Titles are already live across several brands within Hub88’s network, with further rollouts planned in the coming weeks.
ICONIC21 has completed a full-portfolio distribution agreement with Hub88, making its live casino, slots and virtual games available across the aggregator’s global operator network.
Announced today on 28 April, the partnership represents the broadest single-platform distribution deal secured by the supplier to date.
Multi-vertical rollout begins
Hub88’s Casino API allows operators to deploy content quickly and with minimal technical complexity, enabling ICONIC21’s titles to go live across multiple brands simultaneously. The rollout is already underway, with several operators now live and additional launches scheduled over the coming weeks.
Among the headline titles entering the network is Gravity Wheel, ICONIC21’s latest live game show. Designed to accelerate gameplay, the title removes the traditional bonus-round waiting period by keeping dynamic multipliers active on every spin. Four multipliers — Saturn, Moon, Comet and Sun — feature in every round, with the Sun multiplier capable of delivering payouts of up to 1,000x.
The agreement also covers ICONIC21’s broader content portfolio, including slot titles such as Las Piggas, alongside its expanding instant-win range featuring Crash and Plinko products.
Executive reactions
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said:
“Partnering with Hub88 is a significant milestone that aligns with our focus on speed and product agility. Hub88 is respected for offering a prime environment to its operators, and seeing our full portfolio go live across their network stands as proof of our shared standards for quality.
We look forward to a long-term relationship built on delivering high-performance content that meets the evolving needs of global players.”
Jessica Inglott, Head of Supplier Relations at Hub88, added:
“Our objective is to provide our partners with a competitive edge, and ICONIC21’s catalogue does exactly that. The inclusion of unique titles like Gravity Wheel brings a different energy to our offering.
The speed at which we’ve been able to roll out these games across multiple brands speaks to the synergy between our technical teams and the quality of the product.”
Distribution strategy accelerates
The Hub88 partnership is the latest step in ICONIC21’s aggressive distribution strategy. Earlier this month, the company signed a similar full-suite agreement with Lynon, underlining its focus on platform-level integrations rather than individual operator deals.
Hub88, part of Yolo Group’s B2B division, has remained highly active in 2026, expanding its supplier roster across live casino, slots and instant-play verticals. The ICONIC21 partnership ranks among the broader multi-vertical agreements announced by the aggregator this year.
Product pipeline remains strong
The deal comes during a sustained period of product expansion for ICONIC21. Last week on 23 April, the supplier launched Squeeze Baccarat, an RNG title that allows players to control the card reveal mechanic directly. The product also offers full visual customisation for operators.
Earlier in the month, ICONIC21 expanded its table game portfolio with Bubble Craps and Bubble Crapless Craps, while its slots division released Jack and the Wild Beanstalk.
The steady release cadence shows the studio’s commitment to maintaining monthly launches across live casino, RNG slots and virtual gaming verticals.
For Hub88’s operator partners, the agreement provides immediate access to a differentiated multi-vertical content suite at a time when game aggregation competition continues to intensify. As studios increasingly favour bundled distribution partnerships, deals of this scale are likely to become even more common.
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