ICONIC21 takes full portfolio to Advabet’s network

• ICONIC21 signs a multi-vertical distribution deal with platform provider Advabet, also known as Adwa.
• Adwa’s own B2C brands go first, followed by its wider B2B ecosystem.
• Gravity Games titles and iDealer Blackjack are among the first content included

ICONIC21 has struck a distribution deal with Advabet, the bespoke iGaming platform provider that also trades as Adwa.

Announced earlier today on 15 October 2026, the agreement covers every major vertical in the supplier’s catalogue, from slots and virtual games to live casino.

B2C first, B2B next

Adwa will take the content live on its own B2C brands first. From there, the rollout extends into its wider B2B ecosystem.

The deal puts the ICONIC21 portfolio across both Adwa’s operator network and its managed brands. Every major gaming vertical in the supplier’s catalogue is included.

The rollout will be completed in phases. Both companies will work closely to integrate the content and expand the offering across all agreed verticals.

Adwa specialises in tailored online casino solutions. Its offering spans platform technology, gamification tools and gaming integrations, alongside operational services for operators worldwide.

Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said:

“We’re pleased to begin working with Adwa and introduce our content portfolio across its network. Adwa has built a reputation for flexibility and tailored casino solutions, making them a strong partner for our expansion strategy. We look forward to bringing our slots, virtual games and live casino content, to more operators and players through this collaboration.”

Igor Drobaha, Head of Casino at Adwa, said:

“ICONIC21’s portfolio adds further depth to the entertainment offering available through our platform. We’re excited to begin this partnership and deliver new gaming experiences across our brands and partner network.”

Gravity leads the charge

The first wave draws on ICONIC21’s strongest-performing categories: slots, virtual games and live casino products.

Content from Gravity Games, the supplier’s flagship live and virtual titles, is among the first made available. The Gravity series adds multipliers and side bets to classic table games, a formula ICONIC21 has since extended to poker.

The design logic behind it is deliberate. Andrii Savyntsev, Product Owner Team Lead at ICONIC21, has argued that the hardest part of game design is knowing what to leave alone. In Gravity Blackjack, that meant keeping the multiplier on the side bets so the main hand plays exactly as expected.

The deal also covers iDealer Blackjack, the virtual title that brought an AI-powered dealer to RNG tables in May. Chief Product Officer Edvardas Sadovskis has explained how the AI dealer gives RNG a new personality.

Savyntsev expects that shift to go further, with AI blurring the line between instant RNG and live casino.

Tables keep turning

The agreement follows fresh product work at ICONIC21. On 6 October, the supplier added face-down doubling to selected blackjack titles. The doubled card stays hidden until the dealer completes their hand.

Live capacity is growing alongside the catalogue. ICONIC21 built an 18-table studio for Stake this year. It is also preparing more than 1,400 square metres of studio and office space in Vilnius, set to become its second European production base.

Adwa’s own brands will give the first read on how Gravity and iDealer content performs with its players. The bigger reach arrives with the B2B phase, when the titles move out to the partners on Adwa’s platform.