ICONIC21 launches Keno with selectable risk levels

• ICONIC21 launches Keno, a pick-and-draw lottery title with three selectable risk levels.
• The game carries a maximum multiplier of 1,000x across Low, Medium and High settings.
• Operators can customise win and loss assets and a branded multiplier progress bar.

ICONIC21 has launched Keno, a lottery-style title that lets players choose from three risk levels as they pick numbers for the draw.

Released on 7 July 2026, the game caps its top payout at a 1,000x multiplier and stays simple enough for newcomers to pick up quickly.

A familiar format

Players pick up to ten numbers, watch the draw, and see how many match, a rhythm that has kept keno popular for generations. That simplicity carries cleanly into online play, according to ICONIC21.

Three selectable risk levels, Low, Medium and High, let players shape sessions to their own appetite. Low risk favours steadier, more frequent returns. High risk trades that consistency for rarer, bigger swings up to the 1,000x ceiling.

ICONIC21 says the format is built for operators who value entertainment and player wellbeing equally, giving players clearer control over how they play rather than imposing a single risk profile.

Operator customisation

Keno is designed to fold into an existing brand rather than sit apart from it. It ships with customisable win and loss assets and a branded multiplier progress bar, giving operators room to make the release their own.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:

“Keno has endured precisely because it never asked for too much of the player, and that simplicity is exactly what we set out to protect.

“The three risk levels give players real agency over their session, which matters for enjoyment and responsible play alike. It’s a recognisable, low-barrier format with enough customisation built in to make it genuinely an operator’s own.”

ICONIC21’s recent activity

Keno adds to a fast-growing ICONIC21 portfolio that has expanded well beyond the supplier’s live casino roots. The studio recently launched a dedicated live casino studio for Stake, an 18-table build reflecting the operator’s brand throughout.

Other recent releases include a Fourth of July-themed slot marking the United States’ 250th anniversary, the AI-powered iDealer Blackjack title, and Arrow Chase, a continuous-play instant game with no fixed rounds. ICONIC21 has also added promotional tools such as Free Chips to its operator toolkit.

Sadovskis discussed the studio’s broader product direction in a recent interview with iGaming Republic, describing a steady cadence of format-led launches as central to the company’s strategy.

Keno’s low-complexity structure and built-in risk segmentation give operators a way to widen lobby appeal without adding friction for newer players. The release also signals ICONIC21 continuing to pair recognisable formats with deeper customisation options, a pattern likely to shape how it positions future titles against rival suppliers.