ICONIC21 adds Free Chips to its operator toolkit
- ICONIC21 has launched Free Chips, a promotional tool that lets operators offer customisable bonus amounts across their entire live casino portfolio.
- The tool includes real-time balance tracking, automated notifications, and automatic conversion of winnings to a player’s main account once chips are exhausted or a wager cap is reached.
- Free Chips is designed to support the full player lifecycle, from first-time acquisition through to long-term retention and reactivation.
Live casino content provider ICONIC21 has launched Free Chips, a new promotional tool that gives operators a flexible, fully customisable way to engage players across their live game catalogues. The launch, announced on 20 May 2026, builds on a growing suite of retention and acquisition features the company has been developing alongside its content releases.
How Free Chips works
Free Chips enables operators to offer customisable bonus amounts on any live game, tailored to specific player segments, campaign goals, or promotional periods. The tool integrates with existing promotional structures, allowing for straightforward implementation and immediate impact.
Real-time tracking keeps players informed of their remaining Free Chips balance and accumulated winnings at every stage. Once a wager cap is reached or chips are exhausted, winnings convert automatically to the player’s main balance with no manual steps and no delay.
Smart notifications keep players informed at every key milestone, maintaining engagement without requiring operator intervention.
Acquisition and retention
Free Chips is built to serve operators at multiple points in the player journey. Operators can tailor bonus amounts to individual player segments, specific games, or broader campaign objectives, making the tool effective for both targeted reactivation and large-scale acquisition campaigns.
The clean operational framework is designed to remove friction for both operators and players. Automated conversion and smart notifications mean campaign management requires minimal hands-on oversight once a promotion is live.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:
“Free Chips gives operators a simple and effective promotional tool that works across the entire live portfolio. It easily adapts to different campaign strategies and is especially effective for player acquisition, allowing players to try games for free while still having a chance to win real rewards.
“We designed the infrastructure to be clean, automated, and easy to manage, so operators can focus on campaign strategy rather than operational complexity. That is what a strong promotional tool should deliver.”
ICONIC21’s expanding portfolio
Free Chips is the latest in a series of launches that reflect ICONIC21’s growth trajectory. Over the past year, the company has expanded its portfolio with innovative live casino titles, slots and RNG games.
Recent milestones include the launch of Private Edition Blackjack, a single-player live table experience, and a full-portfolio distribution agreement with aggregation platform Hub88. Free Chips further strengthens ICONIC21’s position as a content and promotional partner for operators.
The company also released earlier in May of this year a new title called Arrow Chase, which provides a continuous-play format and represents a true innovation within the game sector. The format has no rounds or resets, with players entering and exiting at will and receiving payouts instantly.
For operators running live casino products in competitive regulated markets, promotional flexibility is an increasingly important consideration alongside game quality and studio variety.
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