EveryMatrix powers Betsson Africa live in Cameroon
Table of contents
- EveryMatrix has gone live with Betsson Africa in Cameroon following a full turnkey casino and sports integration.
- The Malta-based supplier was selected through a competitive tender to deliver front-end development, player account management, payments and affiliate management.
- The deal adds to a run of tier-1 partnerships for EveryMatrix spanning Africa, Europe and beyond.
EveryMatrix has confirmed its platform technology is live with Betsson Africa in Cameroon, completing a full turnkey integration covering casino, sports betting, player account management (PAM), payments and affiliate management.
The Malta-headquartered supplier was chosen following a competitive tender process to deliver the end-to-end solution, including front-end development, for the Betsson Africa brand in the Central African market.
Full-stack delivery
The integration spans the core components required for scalable, compliant operations, including casino and sportsbook products, a PAM layer, payment infrastructure and affiliate management tools. EveryMatrix says the suite supports tier-1 regulated operators and lottery brands as volumes grow.
The Cameroon go-live follows an active period of African expansion for EveryMatrix. In February, the company secured a manufacturer’s licence from the Western Cape Gambling and Racing Board, authorising it to supply technology to operators in South Africa.
In late 2024, the company also sealed its largest African turnkey deal to date, migrating East African operator MBet onto its platform across Tanzania and the Democratic Republic of Congo.
Ebbe Groes, Group Co-CEO and Co-founder of EveryMatrix, said:
“Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent. Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”
Structured rollout
Betsson Group framed the Cameroon entry as a measured move into selected regulated markets.
Rony Richa, Commercial Director at Betsson Group, said:
“This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”
Cameroon regulates gambling under Law No. 2015/012 and Decree No. 2019/2300/PM, with online gambling requiring specific authorisation from the Ministry of Territorial Administration. The country is regarded as one of the most dynamic iGaming markets in Central Africa, driven by swift digital adoption and strong consumer demand for gaming and betting entertainment.
Broader momentum
The Cameroon launch arrives as EveryMatrix closes a series of deals across multiple regulated markets. In Europe, the company recently landed a Cashpoint omnichannel deal in Denmark, its second major Danish partnership in two months after Danske Spil, and launched FitzBet across the UK and Ireland with a full turnkey sportsbook and casino solution.
At the leadership level, Jonas Groes was named Group Co-CEO alongside brother Ebbe as the company targets a top-three global platform position by 2030. On the commercial side, EveryMatrix also signed a record content aggregation deal with bet365, underlining the scale of its content distribution reach.
With the Cameroon go-live confirmed, attention turns to whether Betsson Group accelerates into further regulated African jurisdictions.
For EveryMatrix, the deal adds a major international brand to its African roster at a moment when demand for compliant, scalable platform infrastructure is intensifying across the continent. Operators and investors tracking the region’s development will note that the pace of tier-1 entries is picking up, with technology partnerships rather than proprietary builds increasingly defining the route to market.
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