bet365 and EveryMatrix sign record content aggregation deal

• EveryMatrix has secured its largest global casino aggregation agreement to date with bet365
• The deal will deliver games from EveryMatrix’s in-house studios Armadillo and Fantasma, plus titles from more than 40 third-party game suppliers through the SlotMatrix platform
• The partnership covers the UK, Germany, Netherlands and Mexico, with plans to expand into additional markets in the coming months

EveryMatrix has announced its largest content aggregation agreement in company history, securing a wide-ranging partnership with bet365 to supply casino games across multiple regulated jurisdictions.

The deal, announced on 15th September 2025, will see bet365 gain access to EveryMatrix’s comprehensive game library through its SlotMatrix platform.

SlotMatrix, described as the world’s largest aggregation platform, hosts more than 37,000 games from over 350 global suppliers. The partnership will provide bet365 with exclusive content from EveryMatrix’s in-house studios, Armadillo and Fantasma, alongside titles from more than 40 premium third-party game providers.

The agreement spans multiple regulated markets where bet365 operates, including the United Kingdom, Germany, the Netherlands and Mexico. Additional territories are planned for future release as part of an ongoing rollout strategy.

Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: 

“Today is very significant for the Group highlighting both just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.

“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”

The partnership represents a major milestone for EveryMatrix as it continues to expand its aggregation services globally. The company has been actively pursuing partnerships with tier-one operators, with this bet365 deal highlighting the strategic importance of comprehensive content libraries in today’s competitive iGaming landscape.

A bet365 spokesperson commented:

“We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers”.

The agreement builds on EveryMatrix’s growing portfolio of aggregation partnerships, which includes recent deals with operators across regulated markets in North America and Europe.

The company’s SlotMatrix platform has become increasingly recognised as an essential service for major gambling operators seeking to diversify their content offerings.