Marketing and sponsorship news from across iGaming, covering campaigns, brand deals and sports partnerships that show how operators and suppliers fight for attention. From jersey sponsorships and arena naming rights to new creative and channel strategies, this is where iGaming meets marketing budgets.
Poker legend Daniel Negreanu has partnered with Kalshi, the US-based prediction market platform.
Paris Saint-Germain has confirmed the extension of its premium partnership with French retail sports betting operator Parions Sport Point...
The Advertising Standards Authority has banned an AI-generated advertisement from gambling operator Midnite featuring footballer Trent Alexander-Arnold.
Paf has secured a landmark partnership with the Finnish Ski Association that will run through 2030.
Betsson has renewed and expanded its partnership with ARIS Basketball Club, becoming the Official Naming Partner and remaining the...
Flutter UKI has launched a £500,000 funding initiative to support struggling community sports clubs across the UK and Ireland.
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