Marketing and sponsorship news from across iGaming, covering campaigns, brand deals and sports partnerships that show how operators and suppliers fight for attention. From jersey sponsorships and arena naming rights to new creative and channel strategies, this is where iGaming meets marketing budgets.
The Advertising Standards Authority has banned an AI-generated advertisement from gambling operator Midnite featuring footballer Trent Alexander-Arnold.
Paf has secured a landmark partnership with the Finnish Ski Association that will run through 2030.
Betsson has renewed and expanded its partnership with ARIS Basketball Club, becoming the Official Naming Partner and remaining the...
Flutter UKI has launched a £500,000 funding initiative to support struggling community sports clubs across the UK and Ireland.
Betsson has partnered with Mykonos Basketball Club as its official sponsor and naming partner ahead of the new season.
Sports betting brand bwin has been appointed as the official sports betting partner of the National Football League in...
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