Betsson becomes Official Naming Partner and Main Sponsor of ARIS BC for 2025/26

• Betsson renews and expands its ARIS BC deal to include naming rights for the 2025/26 season
• Brand to appear on the front of the official jersey under the upgraded sponsorship
• Partnership aligns with ARIS BC’s new ownership and transformation plan led by Richard Xiao

Betsson has renewed and expanded its partnership with ARIS Basketball Club, becoming the Official Naming Partner and remaining the Main Sponsor for the 2025/26 season in Greece.

The new agreement places the Betsson brand on the front of the team’s official jersey and deepens collaboration established in 2023. The move arrives as ARIS BC begins a new era under a fresh ownership structure and an ambitious transformation programme.

The upgraded sponsorship underscores mutual trust and ambition between Betsson and ARIS, one of Greece’s most historic basketball institutions. The naming rights extension marks Betsson’s second such deal in the Greek Basketball League in recent days. The strategy strengthens Betsson’s basketball footprint in Greece and complements its broader sports marketing activities in the country.

ARIS BC’s organisational reset follows the arrival of new investor and owner Richard Xiao, who has outlined a plan focused on modernisation and growth. Reports in Greek and international media detail the ownership change and a multi‑year vision aimed at restoring the club’s competitive standing. The Betsson partnership is positioned to support this transition on and off the court through visibility and engagement initiatives.

The collaboration began in 2023 and has steadily grown, driven by shared values around fan engagement and the promotion of basketball. The expanded deal includes prominent front‑of‑jersey placement and naming rights, signalling long‑term commitment from both parties. The agreement also targets closer ties with ARIS’s passionate fanbase.

“It is a relationship built on shared values, respect, and mutual ambition,” said Thanos Marinos, managing director of Betsson Greece. “Betsson proudly stands beside ARIS BC during this period of renewal and momentum. Our ambition is to support the club’s growth, enhance its visibility, and deepen the bond with its loyal supporters.”

“Our partnership with Betsson, which is now further strengthened through its role as Main Sponsor and Naming Partner, stands as a strong vote of confidence in ARIS’ vision and momentum,” commented Agapitos Diakogiannis, CEO of ARIS BC. “Together, we are entering a new era with the ambition of restoring the club to where it truly belongs – at the top – building on our values, our history, and the unwavering passion of our supporters”.