FDJ United extends PSG partnership through 2028 season

• French lottery operator FDJ United renews three-year partnership with Paris Saint-Germain through 2028 via its ParionsSport Point de Vente brand
• Deal strengthens premium partnership established in 2022 following PSG’s historic quintuple-winning season that generated highest ParionsSport winnings redistribution
• Partnership expansion includes enhanced stadium activations, 3D carpets, experiential programmes and Club Legends access for supporters

Paris Saint-Germain has confirmed the extension of its premium partnership with French retail sports betting operator Parions Sport Point de Vente through 2028.

The three-year renewal represents FDJ United’s continued commitment to the reigning European champions following a successful collaboration that began in 2022. The announcement comes after PSG’s exceptional 2024-2025 season, which saw the club achieve a historic quintuple victory across domestic and international competitions.

During this period, ParionsSport Point de Vente redistributed the highest amount of winnings to bettors through its association with the Parisian club, demonstrating the commercial success of the partnership.

The renewed agreement will enhance ParionsSport’s presence at the Parc des Princes through expanded matchday activations. Special event betting points will be established within the stadium, allowing supporters to place wagers directly from the venue. The brand will also maintain its involvement in Fan Zone activities whilst providing access to tickets for future matches.

New initiatives planned for the extended partnership include the introduction of 3D carpets, pre-match experiential programmes, and opportunities for fans to engage with Club Legends throughout the season. These activations aim to deepen supporter engagement whilst strengthening the commercial relationship between both French brands.

Patrick Buffard, Director of Lottery France and Retail Sports Betting at FDJ United, commented:

“We are particularly pleased to renew this partnership with Paris Saint-Germain. This decision reflects our desire to build a long-term relationship alongside a Club that is emblematic of French football. Since 2022, our collaboration with Paris Saint-Germain has been built around shared values: commitment, performance, and closeness to the public. We are proud to accompany this new stage of the partnership with numerous activations, in order to offer a unique experience to all supporters.”

Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, added:

“We are delighted to extend our collaboration with ParionsSport Point de Vente, a brand deeply rooted in the daily lives of the French people and an integral part of the country’s sporting and cultural landscape. This extension reflects the mutual trust between two strong brands and the ambition to continue writing a shared story around sport.”

The partnership renewal solidifies ParionsSport’s position within PSG’s commercial portfolio as the club continues its global expansion. PSG recently claimed its first UEFA Champions League title in 2025 and operates a multi-sport model spanning football, handball, judo and esports. The club’s new training facility, the Paris Saint-Germain Campus, opened in 2024 to support its infrastructure development.

With over 500 million global fans and 230 million social media followers, PSG maintains its status as one of football’s most commercially attractive properties.

The extended partnership with FDJ United’s retail betting brand reflects the growing importance of domestic sponsorship agreements in French football, particularly as the market faces ongoing uncertainty over television rights distribution.