Marketing and sponsorship news from across iGaming, covering campaigns, brand deals and sports partnerships that show how operators and suppliers fight for attention. From jersey sponsorships and arena naming rights to new creative and channel strategies, this is where iGaming meets marketing budgets.
ESPN has inked a multi-year agreement with DraftKings, designating the online sportsbook as its official betting partner beginning December...
Google has reclassified sweepstakes casinos as a form of online gambling in a significant update to its Gambling and...
SPRIBE has signed UFC fighter and current flyweight champion, Alexandre “Cannibal” Pantoja, as its latest brand ambassador.
The UK's Advertising Standards Authority has banned gambling advertisements from Betway and Kwiff for featuring content likely to strongly...
Swedish state-owned gaming company Svenska Spel has announced it will end its sponsorship of Elitfotboll Dam, the governing body...
Soft2Bet has officially launched TopBet.ro, a sportsbook designed specifically for Romanian betting enthusiasts.
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