Marketing and sponsorship news from across iGaming, covering campaigns, brand deals and sports partnerships that show how operators and suppliers fight for attention. From jersey sponsorships and arena naming rights to new creative and channel strategies, this is where iGaming meets marketing budgets.
PENN Entertainment has finished rebranding its online sports betting platform to theScore Bet. The app went live in Missouri...
DraftKings has secured a partnership with the St. Louis Blues, naming the digital sports entertainment company as the official...
LeoVegas Group has signed a two-year partnership with Valletta Football Club, making the iGaming operator the Exclusive Online Gaming...
FanDuel Sportsbook is launching a new social parlay-building feature, ‘Pass The Leg’, timed for Thanksgiving Day’s NFL fixtures in...
Stake, title sponsor of the Stake F1 Team KICK Sauber, redefined the boundaries of sports sponsorship during the recent Formula...
ESPN has inked a multi-year agreement with DraftKings, designating the online sportsbook as its official betting partner beginning December...
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