Marketing and sponsorship news from across iGaming, covering campaigns, brand deals and sports partnerships that show how operators and suppliers fight for attention. From jersey sponsorships and arena naming rights to new creative and channel strategies, this is where iGaming meets marketing budgets.
Better Collective has announced a strategic partnership with X to launch Playbook (@Playbook) as the premier sports betting bot...
The Kansspelautoriteit (KSA), the Netherlands' gambling regulator, has taken enforcement action against three social media influencers for repeatedly promoting...
Underdog, the fastest-growing sports company in the United States, has announced a multi-year partnership with the Kansas City Royals...
William Hill has announced sponsorship of a new grassroots racing series in Ireland worth €135,000.
DraftKings has entered into a comprehensive multi-year advertising agreement with NBCUniversal, securing exclusive integrations and digital sponsorships across the...
ElaBet, Soft2Bet's dedicated brand for the Greek market, has launched its inaugural television advertising campaign across Greece. The new...
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