Marketing and sponsorship news from across iGaming, covering campaigns, brand deals and sports partnerships that show how operators and suppliers fight for attention. From jersey sponsorships and arena naming rights to new creative and channel strategies, this is where iGaming meets marketing budgets.
Underdog, the fastest-growing sports company in the United States, has announced a multi-year partnership with the Kansas City Royals...
William Hill has announced sponsorship of a new grassroots racing series in Ireland worth €135,000, designed to support smaller...
DraftKings has entered into a comprehensive multi-year advertising agreement with NBCUniversal, securing exclusive integrations and digital sponsorships across the...
ElaBet, Soft2Bet's dedicated brand for the Greek market, has launched its inaugural television advertising campaign across Greece. The new...
Poker legend Daniel Negreanu has partnered with Kalshi, the US-based prediction market platform, as the company navigates increasing regulatory...
Paris Saint-Germain has confirmed the extension of its premium partnership with French retail sports betting operator Parions Sport Point...
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