ElaBet.gr launches television advertising campaign across Greece

• Soft2Bet’s Greek brand ElaBet.gr debuts its first TV commercial featuring people singing together while browsing the platform
• The campaign highlights the brand’s entertainment focus and alignment with local Greek preferences
• ElaBet has positioned itself as a leading choice for Greek players, maintaining compliance with Hellenic Gaming Commission

ElaBet, Soft2Bet’s dedicated brand for the Greek market, has launched its inaugural television advertising campaign across Greece. The new advert showcases the brand’s community-focused approach by featuring people singing together a catchy song and engaging with ElaBet’s platform on their mobile devices.

ElaBet.gr was carefully tailored to suit local Greek tastes while ensuring full compliance with Hellenic Gaming Commission (HGC) requirements from its initial launch, according to the campaign’s official description.

The television campaign represents a milestone in ElaBet’s marketing strategy, bringing the brand’s energetic personality to mainstream Greek audiences. Core messaging centers around “Έλα όπως είσαι” (Come As You Are).

The TV commercial captures the social aspect of gaming by showing participants collectively singing a tune inspired by “Sarà perché ti amo” and browsing the betting app, placing the group entertainment experience at the core of the campaign. Key player benefits featured in the TV spot include BetBuilder, live streaming, great odds, and fast cashout.

The campaign was developed through a collaboration between several Greek creative agencies. Magnet Athens acted as the advertising agency behind the concept, and Topcut Modiano handled production for the television commercial, according to the campaign credits.