DraftKings secures exclusive sports betting rights across NBCUniversal’s sports portfolio

• DraftKings secures exclusive integrations and digital sponsorships across NBCUniversal’s extensive sports portfolio including NFL, NBA, Premier League and FIFA World Cup coverage
• The agreement grants DraftKings access to premier events like Super Bowl LX, NBA All-Star Weekend and the 2026 FIFA Men’s World Cup on Telemundo
• DraftKings receives exclusive rights in multiple categories including online sports betting, iGaming, daily fantasy sports and online lottery products

DraftKings has entered into a comprehensive multi-year advertising agreement with NBCUniversal, securing exclusive integrations and digital sponsorships across the media giant’s top-tier sports properties. The collaboration, announced on 29 September 2025, represents one of DraftKings’ largest and most impactful multi-platform agreements to date.

The partnership encompasses NBCUniversal’s extensive sports portfolio, including coverage of the NFL, PGA TOUR, Ryder Cup, Premier League, NCAA football and basketball, NBA, and WNBA.

DraftKings will also feature prominently during NBCUniversal’s tentpole events, including Super Bowl LX, NBA All-Star Weekend, and the 2026 FIFA Men’s World Cup on Telemundo.

“We are proud to join forces with NBCUniversal, an iconic name in sports entertainment, in a landmark multi-year agreement that brings together two industry leaders,” said Stephanie Sherman, Chief Marketing Officer at DraftKings.

“Our presence throughout NBCUniversal’s sports ecosystem will not only engage fans in powerful new ways but also augment our industry-leading live betting capabilities.”

The agreement positions DraftKings to connect with tens of millions of fans across a year-round calendar of marquee sporting events. The operator will leverage NBCUniversal’s expansive reach across linear television, streaming platforms and digital ecosystems to deliver immersive sports entertainment experiences.

Under the terms of the deal, DraftKings has secured exclusive rights to receive integrations and purchase digital sponsorships across several categories. These include online sports betting, iGaming, daily fantasy sports, online lottery products, and online horse wagering.

The partnership also creates opportunities for DraftKings to collaborate with NBCUniversal’s talent roster, further strengthening the operator’s position in delivering comprehensive sports entertainment.

“For over a decade DraftKings has dominated the sports betting market, serving as an industry leader and marketplace innovator,” said Peter Lazarus, Executive Vice President NBC Sports, Sports & Olympics, Advertising and Partnerships. “There is no better company to integrate into our unrivaled portfolio of sports properties.”

The collaboration comes as NBCUniversal prepares to deliver an unprecedented slate of sports programming to audiences. The timing aligns with the broadcaster’s preparations for major upcoming events, including the FIFA Men’s World Cup and continued NFL coverage.

DraftKings operates mobile and retail sports betting in 28 states, Washington D.C., and Ontario, Canada, whilst running iGaming operations in five states and Ontario under its DraftKings brand. The company also operates under its Golden Nugget Online Gaming brand in four states and Ontario.