LeoVegas Group signs two-year partnership with Valletta FC

• LeoVegas Group becomes Exclusive Online Gaming Partner of Valletta FC for two seasons.
• The partnership features brand visibility on match kits, club facilities, and digital channels.
• Youth team kit sponsorship will be donated to a local NGO, chosen by Valletta FC members.

LeoVegas Group has signed a two-year partnership with Valletta Football Club, making the iGaming operator the Exclusive Online Gaming Partner of the Maltese Premier League club for the 2025/2026 and 2026/2027 seasons.

This deal aims to elevate the visibility of both the LeoVegas brand and Valletta FC within Malta through branding and community initiatives.

Enhanced visibility across Maltese football

Under the terms of the agreement, the LeoVegas Group corporate brand will feature prominently on the men’s squad’s match kit sleeves, training grounds, and matchday fanzone. Branding will be highly visible at important club locations, including the Rabat Football Ground and Dingli Football Ground.

The partnership also covers Valletta FC’s extensive digital channels, which reach thousands of followers on social media platforms like Instagram and Facebook. This expanded exposure seeks to strengthen LeoVegas Group’s position as a leading employer within Malta’s competitive iGaming sector.​

Employee engagement

Beyond traditional branding, the partnership will create branded experiences in Valletta for both fans and group employees. LeoVegas staff will have access to selected matchday events and VIP opportunities, aiming to foster employee engagement and draw top talent to the organisation.

In a demonstration of corporate social responsibility, LeoVegas Group’s sponsorship of the youth team kit will be donated to a local non-governmental organisation (NGO). This NGO will be selected through a member vote at a club meeting, reinforcing the partnership’s commitment to both commercial and community aims.​

Company statements

Stefan Nelson, LeoVegas Group CFO and Malta Managing Director, said:

“We are very proud to partner with Valletta FC, one of the most successful and popular clubs in Malta. Our Group has considered itself a partly Maltese company almost since its inception, and we are thrilled to collaborate with the capital’s club to create exciting opportunities for fans, employees, and future talent alike. When two strong lions join forces, great things can happen!”

Claudio Grech, Valletta Football Club President, commented:

“This partnership brings together two brands that share Malta’s global reputation for excellence in gaming, entertainment, and sport. LeoVegas Group has become a world leader in mobile gaming while Valletta FC stands as Malta’s largest football club.

“Both of us thrive on delivering excitement and engagement — whether through live football or immersive digital experiences. We also share a forward-looking vision that embraces technology and online communities to connect with our audiences. As LeoVegas Group continues to expand internationally, Valletta FC is equally determined to evolve into a regional football powerhouse, making this collaboration a natural and powerful alignment of ambition, innovation, and Maltese pride.”

Club background

Valletta Football Club, one of Malta’s most successful sides since 1943, has a reputation for passionate supporters and ongoing community initiatives. The new partnership with LeoVegas Group not only advances the club’s commercial prospects but also bolsters social responsibility efforts. F

or operators and investors, this collaboration highlights Malta’s prominence as both a football and iGaming hub, suggesting greater integration between sports organisations and digital entertainment providers in the future.​

Source: LeoVegas Group official press release