Bally’s Intralot wins 12-year Chile lottery contract
Table of contents
- Bally’s Intralot has secured a contract of up to 12 years with Polla Chilena de Beneficencia following a competitive procurement process.
- The deal covers a full technology overhaul spanning lottery, sports betting and digital channels via the LotosX Omni ecosystem.
- Around 2,500 next-generation camera-based gaming terminals will be deployed across retail locations in Chile.
Bally’s Intralot has signed a long-term agreement with Polla Chilena de Beneficencia, Chile’s state lottery operator, to modernise its lottery, sports betting and digital infrastructure.
The contract, awarded through a competitive procurement process, runs for up to 12 years, comprising a 10-year base term with an optional two-year extension.
Full system migration
Under the agreement, Bally’s Intralot will migrate Polla Chilena’s retail and digital operations to its LotosX Omni ecosystem. The deployment includes the LotosX Central Gaming System, PlayerX Player Account Management System, RetailerX Retailer Management System and the Orion Sports Betting Platform.
Around 2,500 next-generation camera-based gaming terminals will be installed across lottery retail locations throughout Chile. Polla Chilena’s website and mobile applications will also undergo a full redesign as part of the project.
The rollout will create a fully integrated omnichannel environment, allowing seamless interaction between retail and digital channels. Both companies expect the upgrade to improve customer experience, operational efficiency and long-term scalability.
Demián Arancibia Zeballos, General Manager of Polla Chilena de Beneficencia, said:
“This agreement marks a significant milestone in Polla’s modernization process, enabling us to make a leap forward in technology, user experience and operational efficiency. Through this partnership, we aim to consolidate a gaming offering that is secure, modern and aligned with our customers’ evolving expectations, while at the same time safeguarding our social role.”
Post-merger contract wins
Robeson Reeves, CEO of the Bally’s Intralot Group, said:
“Polla Chilena de Beneficencia is a valued long-standing partner, and we are honoured to renew and strengthen our collaboration. This agreement reflects the trust placed in our technology, our people and our long-term commitment to supporting regulated lottery operators.
Working closely with Polla Chilena, we aim to deliver a modern, secure and scalable gaming ecosystem that enables sustainable growth, innovation and responsible operation of gaming services, supporting the lottery’s ongoing contribution to Chilean society.”
Polla Chilena is one of Chile’s two major state-owned lottery operators, offering national numerical games, instant lottery products and sports betting. The deal renews a long-standing relationship between the two organisations.
The contract is among the first major wins announced since Bally’s Intralot was formed following Intralot’s acquisition of Bally’s International Interactive Business in October 2025. More recently, the company secured a 15-year electronic gaming machine monitoring licence in Victoria, Australia, covering approximately 26,300 machines from August 2027.
Wider group momentum
The Chile agreement comes during a highly active period for Bally’s Intralot. The company reported a 34.8% increase in revenue to €518 million for full-year 2025, while adjusted EBITDA rose 40.4% to €183.5 million. On a pro forma basis, the combined group generated approximately €1.1 billion in revenue.
On the leadership front, Chrysostomos Sfatos, currently chief operating officer, was appointed President of the Lotteries Division in March 2026 following the departure of Nikos Nikolakopoulos after two decades with the business. Nikolakopoulos remains on the board as a non-executive director.
The group’s M&A ambitions have also moved into focus. In April 2026, Evoke confirmed discussions with Bally’s Intralot regarding a possible all-share takeover at 50 pence per share, valuing the William Hill and 888 owner at approximately £225.3 million. Bally’s Intralot faces a regulatory deadline of 18 May 2026 to either submit a formal offer or withdraw.
Reeves has indicated publicly that even a successful Evoke acquisition would not mark the end of the group’s consolidation strategy.
For technology suppliers targeting state-run lotteries, the Chile contract highlights growing demand for full-stack modernisation across Latin America. As state monopolies face increasing competitive pressure from online operators, large-scale infrastructure partnerships of this kind are likely to become more common across the region.
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