Keep up with the US iGaming market, covering regulation, market expansion, operator launches, and investment opportunities across states.
The partnership falls under SPRIBE's multi-year, multi-million-dollar marketing agreement with the UFC, which includes an annual brand ambassador fund.
CEO Jason Robins says DraftKings will invest in acquiring "millions" of new customers through its newly launched Predictions product.
Senator Elizabeth Warren praised the decision, calling on other operators to follow suit.
The plan raises the iGaming tax ceiling from 28% to 36% for the largest operators and introduces a per-wager...
Legislative testimony and industry estimates put unregulated wagering by Wisconsin residents at around $1 billion in 2024.
The partnership marks S Gaming's second top-tier US operator deal, following its earlier agreement with BetMGM.
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