S Gaming secures Fanatics Casino deal as US expansion accelerates

• S Gaming has signed an exclusive deal with Fanatics Casino to launch its Triple 7 Jackpot slot across four regulated US iGaming states.
• The partnership marks S Gaming’s second top-tier US operator deal, following its earlier agreement with BetMGM.
• CEO Charles Mott has signalled that more US operator deals are expected in the coming months.

UK-based slot studio S Gaming has agreed a new partnership with Fanatics Casino, granting the operator exclusive access to its Triple 7 Jackpot slot.

The deal, announced on 12 February 2026 from New Jersey, covers players across four regulated iGaming states: New Jersey, Pennsylvania, West Virginia and Michigan.

A second major US operator deal

S Gaming launched in 2023 with a mission to bring sustainable, entertainment-first slot content to the market. Its first US partnership was with BetMGM. The Fanatics Casino deal now adds a second major operator to its American roster, securing distribution across all four currently regulated US iGaming states.

Charles Mott, CEO and Co-Founder of S Gaming, expressed excitement about this new launch:

“Fanatics Casino needs no introduction and is one of the power player brands in the regulated US market,” said Mott.

“We couldn’t be happier to see Triple 7 Jackpot land in its casino lobby and for players in states such as New Jersey, Pennsylvania, West Virginia and Michigan to take it for a spin for the first time. We now have two top-tier operator partners in the US (Fanatics and BetMGM) and look forward to putting pen to paper on even more deals over the coming months.”

Inside Triple 7 Jackpot

Triple 7 Jackpot is a classic slot built around neon-drenched visuals and a retro feel. Its headline mechanic is always visible on screen but locked until triggered. When three Bonus 7 symbols land, the Triple 7 feature unlocks, awarding one spin for a shot at the 500x Jackpot prize.

Landing three Scatter symbols in the base game awards seven Free Games, giving players a second route to additional returns.

The studio points to the slot’s blend of casual-friendly design and meaningful win potential as a key reason for its popularity — a combination it sees as well-suited to the US market.

Fanatics Casino’s growing content ambitions

For Fanatics Casino, the S Gaming deal reflects a deliberate effort to differentiate its game portfolio through selective studio partnerships. Kieron Shaw, Senior Manager at Fanatics Casino, said:

“At Fanatics Casino, we are looking to build our portfolio of games to better enhance the player experience, and that’s why we continue to strike partnerships with pioneering studios like S Gaming,” said Shaw.

“S Gaming brings something a little different to our portfolio thanks to its ethos around fun, while still delivering plenty of thrills and big win potential.”

Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform.

Fanatics Casino is currently live in Michigan, New Jersey, Pennsylvania and West Virginia, operating 25 retail sports betting locations. It is headquartered in New York, with offices in Denver, Leeds and Dublin.

A studio building for the long term

S Gaming develops each game in portrait format, with the bonus round always in view.

The team shares a long history of building games together, and that experience, combined with years of market data, underpins a content strategy the studio believes is well-timed. Operators, regulators and players are all seeking engaging, high-entertainment games with a more casual twist.

With two tier-one operator partnerships now confirmed and more deals signalled for the months ahead, S Gaming is establishing itself as a disruptor in the US market.