Super Technologies to open Romania tech hub with Crafting deal

• Super Technologies has agreed to acquire Crafting Technologies, a software development company based in Cluj-Napoca, subject to customary approvals.
• The deal establishes the group’s first dedicated technology hub in Romania, with an initial 50 new engineering roles planned in Cluj-Napoca.
• The acquisition is Super’s second deal of 2026, following its Maxbet Online purchase in February and its Greek market launch in March.

Super Technologies has agreed to acquire Crafting Technologies, a software development firm based in Cluj-Napoca, marking the group’s first move to build a dedicated technology hub in Romania.

Anchoring in Cluj

The acquisition, subject to customary approvals, adds Romania to Super’s existing network of engineering hubs across Croatia, Spain, the Netherlands, the United Kingdom, and Brazil. Those operations collectively employ more than 900 software engineers and developers.

Cluj-Napoca is one of Europe’s more competitive engineering talent markets, with a dense concentration of technology graduates and international software firms. Super already maintains commercial and technology operations in Bucharest, but the Crafting Technologies deal marks the group’s first formal engineering centre outside the capital.

As part of the expansion, Super plans to open an initial 50 new positions in Cluj-Napoca, integrating Crafting Technologies’ engineering team into its wider organisation. The deal also secures access to Crafting’s internal talent academy, which trains and upskills engineers.

Albert Simsensohn, Deputy CEO of Super, said:

“We are confident that Romania’s mature and competitive technology ecosystem provides access to specialized engineering capabilities essential for Super’s future roadmap. Moreover, the city of Cluj-Napoca offers a vibrant environment of innovation combined with operational efficiency and proximity to our regional hubs.

“Crafting Technologies will bring a proven internal talent academy that develops engineers and upskills existing talent, strengthening our long-term capacity and supporting the execution of our technology roadmap.”

Ten years in Cluj

Crafting Technologies has spent a decade building its Cluj-Napoca operation, having originally traded under the name Crafting Software.

The city has long established itself as one of Romania’s foremost technology and academic hubs. Flutter Entertainment already operates its largest global engineering base there through Betfair Romania Development, a centre of more than 2,000 engineers and developers that powers brands including Betfair, Paddy Power, PokerStars, and FanDuel.

Gabriel Bota, co-founder and CEO of Crafting Technologies, said:

“Over the past 10 years, through Crafting Software and now Crafting Technologies, we have built a team focused on engineering quality, trust, and long-term partnerships. What started as a small group of friends, passionate engineers, evolved into a company delivering critical systems for high-growth businesses.

“Joining forces with Super feels like a natural next step for us. We already share a strong technical connection, and also a very similar way of thinking about ownership, speed, and building reliable technology that can scale over time. We’re excited about continuing to grow the Cluj technology hub together and bringing the same culture and mindset that shaped Crafting since day one.”

A year of deals

The Crafting Technologies deal is Super’s second acquisition of 2026 and its first with an explicit technology focus.

Sacha Dragic’s group rebranded from Superbet to Super Technologies in December 2025, backed by a €1.3 billion refinancing agreement with Blackstone and HPS Investment Partners. The Blackstone relationship dates to 2019, when the private equity firm made a €175 million minority investment in the then-named Superbet.

In February, the company bought Maxbet Online, consolidating its lead in the Romanian betting market. That same month, Super extended its long-standing partnership with Sportradar, gaining access to a broader range of in-play betting and iGaming engagement tools across its European and Brazilian operations.

A month later, it entered Greece under the Superbet brand, adding a 6th commercial territory to a footprint now covering Brazil, Belgium, Poland, Romania, Greece, and Serbia.

The Crafting Technologies deal marks a tech-focused acquisition, not a market-access play. It shows that Super intends to compete on the strength of its technology stack as much as on geography.