Snoop Dogg launches Dogg House Casino with Trivelta

• Trivelta and Snoop Dogg have launched Dogg House Casino, a free-to-play social gaming platform in the United States.
• The platform features custom-branded games, original music by Snoop Dogg and over 500 casino-style games.
• Sweepstakes functionality is restricted in 11 US states due to regulatory limitations.

Trivelta, a global iGaming technology provider, has partnered with rapper and entrepreneur Snoop Dogg to launch Dogg House Casino, a free-to-play social casino platform.

The platform combines Trivelta’s gaming technology with Snoop Dogg’s creative direction to deliver an artist-led casino experience, according to the official press release.

The launch marks Snoop Dogg’s entry into the online gambling sector, following previous ventures across cannabis, media and technology industries.

Celebrity-driven gaming platform

Dogg House Casino operates on a dual-currency sweepstakes model.

Users receive Dogg Coins for entertainment play and Dogg Cash for prize-eligible games. New players receive a 50% bonus on their first purchase, up to $100. Daily login rewards include one Dogg Cash and 1,000 Dogg Coins.

“For the first time, players can step into a casino built exactly the way I wanted it,” said Snoop Dogg.

“The music, the vibe, the games. I wanted something innovative, immersive, and fun, and Trivelta worked with Deathrow Games to help me bring that to life.”

The platform features exclusive original music mastered by Snoop Dogg, accessed through Snoop Dogg Radio.

Custom games include Snoop Blackjack, where Snoop Dogg acts as dealer, Snoop Crazy Dogg Cross, an arcade-style game featuring his 1964 Impala, and Snoop Dogg Poker, which offers public tables where players can compete against the rapper.

Death Row Games, founded by Snoop Dogg and Cordell Broadus in 2025, created the themed content. Trivelta’s mobile-native engine powers the platform’s animation and audio functionality across web, iOS and Android devices.

Game library and platform features

The casino provides over 500 games across multiple categories, including classic slots, crash games, RNG table games and live dealer experiences such as blackjack, roulette, baccarat and craps. The platform offers 24/7 customer support and instant prize redemption functionality.

“It’s rare to work with an artist who is this deeply involved in the product,” said Carson Hubbard, CEO of TRIVELTA.

“Snoop shaped the look, sound, and feel of Dogg House Casino to create something that sits at the intersection of iGaming, music, and culture.”

Dogg House Casino is accessible via its website at www.play.dogghousecasino.com and through mobile applications on the Apple App Store and Google Play Store. The free-to-play model operates across all 50 US states.

Regulatory restrictions

The platform does not offer sweepstakes games in California, Connecticut, Idaho, Louisiana, Maryland, Michigan, Montana, Nevada, New Jersey, New York and Tennessee.

These states have either banned sweepstakes casinos or enacted legislation that effectively classifies them as illegal gambling.

The launch occurs during intensified regulatory scrutiny of sweepstakes casinos across the United States. California’s governor signed anti-sweepstakes legislation into law in 2025, whilst New York officially banned sweepstakes casinos through regulatory action. Maine has moved to ban online sweepstakes casinos under new dual-currency legislation.

Additional bills targeting the sector have been introduced in Indiana, Virginia, Florida, Mississippi, Iowa, Oklahoma and Utah for the 2026 legislative cycle.

Google has also reclassified sweepstakes casinos as gambling in a major policy shift that affects platform distribution.

Legal actions against sweeps

The platform enters a market where celebrity partnerships face legal scrutiny.

Lawsuits involving Drake and Adin Ross connected to Stake, as well as separate actions naming Ryan Seacrest and Brian Christopher as defendants in cases against VGW’s Chumba Casino and LuckyLand Slots, have highlighted potential legal exposure for promotional partners.

Revenue generation for Dogg House Casino will likely depend on in-app purchases for virtual currency, following standard monetisation approaches in the social casino sector. The companies have not disclosed financial terms or revenue-sharing arrangements.