SBC Summit’s AI Academy tackles agents and deepfakes

• SBC Summit has launched a new AI Academy, part of the event’s premium Education+ programme.
• The academy runs on Tuesday, 29 September at Sala Tejo, MEO Arena, covering AI agents, deepfake fraud and human-AI collaboration.
• Rasmus Sojmark, Founder and CEO of SBC, says the sessions are designed to leave delegates with skills they can use immediately.

SBC Summit has introduced a new AI Academy for its 2026 Lisbon edition, offering delegates hands-on sessions on AI agents, deepfake fraud and human-AI collaboration.

Taking place on Tuesday, 29 September at Sala Tejo, MEO Arena, the academy forms part of the event’s premium Education+ programme.

Beyond the theory

The AI Academy brings together technology specialists, cybersecurity experts and AI leaders. Its goal is to help delegates understand where AI creates genuine business value and where its risks lie.

Rather than a lecture format, the day is built around live demonstrations, ask-me-anything sessions, case studies and workshops. Topics range from enhancing data analysis to defending against AI-driven fraud.

Rasmus Sojmark, Founder and CEO at SBC, said:

“The biggest mistake businesses can make with AI is treating it like a shortcut. The organisations getting the most from it are the ones that understand its strengths, recognise its limitations, and know where human expertise still matters.”

“That’s the thinking behind this academy. Rather than simply talking about AI’s potential, we’re giving delegates the opportunity to test it, question it, experiment with it, and leave with skills they can immediately put into practice.”

Agents and deepfakes

The academy opens with Behshad Behzadi, Chief Technology Officer at Sportradar, examining how AI is used to analyse player behaviour and enrich sports data in the session ‘Data and AI: Limits and Lessons.’

Attention then turns to autonomous systems. Javier Troncoso, CEO and Co-Founder of Insightplay.ai, and Jeffrey Haas, Managing Director of ID8 Global Gaming Business Accelerator, will run a live showcase on voice agents and what their rise means for customer interaction.

A separate session, ‘AI Wearables, Robotics & Human Augmentation,’ sees John Caldwell, Co-Founder of i3Soft, demonstrate smart glasses, exoskeletons and biometric wearables.

Trust and security form a core thread. The case study ‘Trust Test: Deepfakes, AI Fraud and the New Era of Impersonation’ brings together Shelley Langan-Newton (Co-Founder and CEO, SQR), Lluis Mora, Chief Security Officer at Entain, Donald Tabone, Chief Information Security Officer at Betsson, and Roberta Nicholls (Head of Chapter, AI Collective). The panel will address how AI-generated identities and voice cloning are being used to exploit trust.

Built to be used

The day closes with a practical workshop, “Build Your Own AI Assistant,” led by Mayank Pachauri, Founder and CEO of FalconDive. Delegates will build an assistant tailored to marketing, CRM or analytics that they can deploy in their own organisation straight after the event.

AI also runs through SBC Summit’s wider agenda, with dedicated sessions on the Payment Expert stage and the Technology & Innovation track exploring its impact on game design, marketing and responsible gambling.

Operators can also connect with AI suppliers directly through Smart Connect, SBC’s pre-arranged networking programme, or join a guided tour of the show floor’s AI exhibitors.

The AI Academy is available exclusively with an Education+ Pass, offered as a €249 add-on across SBC Summit and Affiliate Leaders Summit ticket types. The pass also covers Marketing & CRM, Web3 and Player Experience academies.

iGaming Republic readers can save 30% on VIP, Conference, Networking and Business passes using code IGRPARTNERVIP at checkout.

SBC Summit runs from 29 September to 1 October 2026 at the Feira Internacional de Lisboa and MEO Arena, with 40,000 industry professionals expected. Michael Jordan is among the headline names confirmed for this year’s event.

The show has also unveiled its emerging markets track, regulatory meetups, and new pass tiers for the Lisbon edition in recent weeks. The party programme is also taking shape, with Tiësto confirmed to headline the closing night at INFINITY Lisbon.

As deepfake fraud and voice-cloning scams grow more sophisticated, operators face mounting pressure to build detection capability into their own security stacks rather than treat it as a future problem. The academy’s workshop format suggests SBC is betting that delegates want tools they can deploy immediately, not just another briefing on where AI is headed.