SBC Summit unveils new pass tiers for Lisbon
Table of contents
- SBC Summit introduces five dedicated pass categories ahead of its return to Lisbon from 29 September to 1 October.
- Early bird pricing across all paid pass types ends on 5 June, after which standard rates apply.
- The Affiliate Leaders Summit gains its own ticketing structure and will operate as a fully standalone event.
SBC Summit has overhauled its ticketing structure ahead of its return to Lisbon this autumn, introducing five dedicated pass categories and spinning off the Affiliate Leaders Summit as a separate event with its own access system.
The conference returns to Feira Internacional de Lisboa and MEO Arena from 29 September to 1 October, bringing together operators, affiliates, suppliers, payment providers, regulators, media, startups, and investors.
New pass structure
Five pass categories are now available, each designed to reflect how different industry professionals engage with the event.
The free Expo Pass grants access to the exhibition floor, covering products and services across sports betting, casino, payments, technology, and iGaming.
The Conference Pass and Networking Pass are each priced at €419 during the early bird period, rising to €599 after 5 June. The Conference Pass covers SBC Summit’s full programme of keynote discussions and educational sessions across multiple stages.
The Networking Pass takes a different route, focusing on evening events and enhanced functionality within the SBC Connect app, including direct messaging and meeting booking, but excluding conference sessions.
For delegates seeking both, the Business Pass combines conference access with networking opportunities. It is priced at €559 until 5 June, increasing to €799 thereafter.
At the top of the range, the VIP Pass bundles full exhibition floor access, the conference programme, daytime and evening networking events, and premium hospitality, including complimentary food and drinks at the event’s Food Festival. Operators, affiliates, and regulators remain eligible to apply for complimentary passes across all categories.
Add-ons and extras
Beyond the core pass tiers, SBC Summit offers optional add-ons for delegates with more specific requirements.
The Education+ add-on (€249) unlocks access to Tech Academies covering Marketing, AI, Web 3.0, and Gamification, alongside a series of hands-on workshops. Delegates can register by contacting [email protected].
Those without Infinity Lisbon access included in their pass can purchase a standalone Party Pass (€149). Entry to the Infinity Lisbon party is otherwise reserved for Networking Pass and VIP Pass holders.
Affiliate Leaders goes standalone
The most significant structural change concerns the Affiliate Leaders Summit, which will now operate as a fully independent event dedicated to the affiliate and performance marketing ecosystem.
Crucially, SBC Summit attendees will need a separate Affiliate Leaders Summit pass to attend. The affiliate and performance marketing sector has grown large enough to warrant its own room, and now it has one.
Unlike the multi-tiered model applied to the main event, Affiliate Leaders Summit offers a single VIP-style access pass, priced at €419 during the early bird period and €599 after 5 June. Affiliates continue to receive complimentary access, though all other attendee categories, including operators, will require a paid ticket.
With early bird pricing across all paid categories set to expire on 5 June, delegates looking to attend either or both events have limited time to lock in the lower rates. The restructuring gives operators, suppliers, and affiliates greater flexibility in how they engage with one of the sector’s flagship annual gatherings.
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