Playson launches in Colombia with Rush Street Interactive

• Playson secures full certification from Coljuegos to operate in Colombia’s regulated iGaming market.
• Supplier launches portfolio with Tier-1 operator Rush Street Interactive as part of LatAm expansion.
• Colombia becomes the latest regulated jurisdiction to welcome Playson’s certified platform and games.

Playson has officially entered Colombia’s regulated iGaming market following full certification from Coljuegos, the country’s gambling regulator, and launched its portfolio with Tier-1 operator Rush Street Interactive (RSI).

Entry into mature regulatory environment

The milestone marks another step in Playson’s Latin American growth strategy. Colombia is recognised as one of the most mature and demanding regulatory environments in the region, requiring suppliers to meet strict technical, security and reporting standards.

Playson’s successful certification process confirms the robustness of its cloud-based infrastructure, designed to ensure low latency, stability and seamless performance for players across the region. The supplier’s platform has been validated against Coljuegos’ stringent requirements.

Going live with Rush Street Interactive – a Tier-1 operator with a strong footprint across the Americas – underlines Playson’s focus on expanding alongside established, trusted partners in key regulated markets.

Portfolio now available to Colombian players

Colombian players now have access to a selection of Playson’s top-performing titles through RSI’s platform. The games are known for their engaging mechanics, polished visuals and proven performance in regulated markets worldwide.

Cristhian Zito, Head of LATAM at Playson, said:

“Entering the Colombian market is an important milestone for Playson, and doing so alongside Tier-1 operator of the region makes it even more meaningful. Colombia is a highly respected regulated market, and completing the certification process reflects months of focused work to meet its stringent requirements.”

He added:

“Partnering with the RSI allows us to introduce our content with confidence and sets a strong foundation for long-term growth in the region.”

Regulated market expansion

The launch reinforces Playson’s commitment to regulated market expansion across Latin America. Colombia joins a growing list of jurisdictions where the supplier has successfully deployed its technology.

Playson currently operates within 27 regulated markets and works with more than 200 partners across the globe. The company develops a diverse portfolio of online casino games with engaging mathematics and aesthetics.

The supplier holds licences from the UK Gambling Commission, ONJN, Hellenic Gaming Commission, Swedish Gambling Authority, Alcohol and Gaming Commission of Ontario, Gaming Regulatory Authority, MinCetur, and SPA. Playson also has a recognition notice from the Malta Gaming Authority.

Playson’s staff are based around the globe with headquarters in Malta and Slovakia. The Colombian entry establishes a foundation for continued regional presence as the supplier pursues its Latin American expansion strategy.

The company has recently appointed Ben Wood as Chief Commercial Officer and expanded its UK presence through a partnership with challenger operator Midnite.