Playson appoints Ben Wood as chief commercial officer

• Ben Wood joins Playson as its new chief commercial officer to lead global commercial strategy.
• The appointment follows Playson’s recognition as Europe’s top iGaming supplier and signals further global expansion.
• Wood brings over fifteen years of experience across leading gaming companies and strategic partnerships.

Renowned iGaming supplier Playson has announced the appointment of Ben Wood as chief commercial officer (CCO). Wood will drive the company’s commercial success, continuing its strong growth and building on a track record that recently elevated Playson to No. 1 Supplier in the Eilers & Krejcik / Fantini European rankings.

Experience and leadership

Ben Wood arrives at Playson with more than fifteen years of iGaming sector experience, spanning commercial strategy, content delivery, and partnership management.

His previous roles include VP iGaming Content Delivery and Managing Director IOM at Bally’s Interactive, plus over a decade at Microgaming. In these positions, Wood established strategic relationships with some of the industry’s largest operators, with particular focus on regulated European markets.

Before joining Playson, Wood consulted for Blueprint Gaming and led teams building new market ventures for established operators. His career is marked by global strategic partnerships and leadership of commercial and product teams across multiple jurisdictions.

Expanding commercial reach

At Playson, Wood will oversee global commercial strategy—expanding the supplier’s B2B footprint, fostering operator relationships, and accelerating distribution of Playson’s slot portfolio to new regions. This appointment strengthens Playson’s mission to deliver more entertainment, innovation, and value to partners and players worldwide.

“Playson has built a fantastic reputation for quality, creativity, and reliability in iGaming. Their must-have content has stamped their own indelible mark in established and new markets alike. I’m thrilled to join the team at such an exciting time and look forward to contributing to the company’s continued growth across Europe and globally,” said Ben Wood, chief commercial officer.

Vsevolod Lapin, deputy CEO, commented:

“Ben’s experience and vision make him an excellent addition to our leadership team. His understanding of regulated markets and commercial strategy will be invaluable as we continue to expand and strengthen our relationships with key partners globally.”

Sector impact and transition

Strategic advisor Alex Ivshin noted:

“Ben’s appointment marks an important step in Playson’s journey to solidify its standing among the top five suppliers globally. His expertise in regulated markets — particularly the UK, Spain, and Ontario — will help us amplify our reach and deliver even greater value to partners.”

The leadership transition follows the departure of former CCO Tamas Kusztos, who leaves to pursue personal goals but will continue to collaborate with Playson to ensure a smooth handover and long-term alignment.