PartnerMatrix brings agent system to Broadway Platform network

• PartnerMatrix, part of EveryMatrix, has struck an exclusive collaboration with Broadway Platform, a PAM developed by SPRIBE, to expand the reach of its Agent System globally.
• Broadway Platform will offer the PartnerMatrix Agent System to its clients to run and scale offline traffic operations alongside digital affiliate activity.
• The deal targets high-growth markets where agent-led acquisition continues to play a significant role in player acquisition and retention.

PartnerMatrix, the affiliate and agent management unit of EveryMatrix, has entered an exclusive collaboration with Broadway Platform, a Player Account Management (PAM) solution developed by SPRIBE, to extend the reach of its Agent System across Broadway’s global operator network.

Managing online and offline

Broadway Platform will offer the PartnerMatrix Agent System to its operator clients as a tool to run and scale offline traffic operations alongside digital affiliate activity. The system centralises agent performance data, commission structures, and player activity within a single connected back-office environment.

The PartnerMatrix suite includes Affiliate Management and Tracking Software, the Agent System, and the PartnerMatrix Intelligence Tool, alongside Affiliate Management Services covering full programme execution and optimisation. The Agent System is built to support scalable traffic management across online and offline channels in multiple territories.

The tie-up reflects increasing operator demand for platforms that bring affiliate performance and agent-driven acquisition together. For Broadway Platform’s operator network, the collaboration opens access to agent management capabilities that sit alongside existing affiliate strategies.

Vahe Khalatyan, Head of PartnerMatrix, said:

“We are pleased to launch this collaboration with Broadway and expand the reach of our Agent System to a wider network of operators.

“Operators increasingly need stronger control across both online and offline acquisition channels, and this collaboration helps bring that capability to more partners globally.”

Giorgi Samkharadze, Director at Broadway Platform, said:

“We’re constantly looking for ways to help our partners grow more efficiently across diverse markets. The PartnerMatrix Agent System offers operators a powerful framework for managing both affiliate and agent-driven acquisition within a single ecosystem.

“As our global footprint continues to expand, particularly across emerging markets where offline traffic remains highly influential, we see significant value in providing our partners with access to scalable solutions that support sustainable growth.”

A growing PAM network

Broadway Platform, powered by SPRIBE, provides operators with a full-stack iGaming toolkit covering sportsbook, online casino, CMS, CRM, Gamification, Risk Management, Payments, and Affiliate Management.

The sportsbook covers more than 100,000 pre-match events and 70,000 live events across 125 sports. The casino offering features more than 16,000 games from leading providers.

The PartnerMatrix collaboration adds agent management infrastructure to a PAM that has been steadily expanding its supplier partnerships. Broadway Platform previously struck a deal with BETBY in September 2025 to integrate sportsbook technology across its portfolio.

Emerging markets in focus

The collaboration is particularly relevant to high-growth regions where agent-led acquisition plays a central role in player acquisition and retention.

In markets across Asia and Latin America, offline channels running through local retail points, kiosks, and community networks generate substantial player volumes. Managing both agent and affiliate activity from a single platform reduces operational overhead in those environments.

The Broadway Platform collaboration adds a fresh distribution route for the PartnerMatrix Agent System, extending its reach into a multi-currency, multi-territory PAM network built for rapid market entry.

EveryMatrix has pursued an active international growth strategy, with recent deals including a turnkey partnership powering Betsson Africa in Cameroon and conditional licensing approval in Alberta, Canada.

As regulated frameworks expand across emerging regions, consolidating digital and offline acquisition under one platform is set to carry growing commercial weight for operators focused on sustainable scale.