BETBY enters partnership with Broadway Platform to strengthen Asian presence

• BETBY has secured a new partnership with Broadway Platform to expand its footprint in the Asian market
• The deal integrates BETBY’s sportsbook solution featuring over 500,000 monthly events across Broadway’s portfolio of 30+ platforms
• Broadway gains access to full range of products including traditional sports betting and esports offerings

BetBy has announced a strategic partnership with Broadway Platform as the sports betting supplier looks to strengthen its presence in the competitive Asian market.

The agreement will see BetBy’s sportsbook technology integrated across Broadway Platform’s extensive portfolio of over 30 online platforms.

Through this collaboration, Broadway Platform operators will gain access to BetBy’s comprehensive sportsbook solution, which features more than 500,000 events per month and coverage of over 8,000 markets.

“We are delighted to partner with Broadway Platform, a company with an outstanding reputation in both B2C and B2B operations,” said Stefanos Karakidis, Business Development Director at BETBY. 

“By integrating our sportsbook, Betby.Games, and AI Labs, Broadway is set to enhance its offering and deliver a cutting-edge experience to its customers. This partnership highlights our shared vision of growth, innovation, and market leadership.”

“Working with BETBY marks an important step for us as we extend our global footprint. Their technology, depth of content, and AI-driven tools provide us with the flexibility and scale needed to deliver a world-class betting experience. We are confident this collaboration will unlock significant opportunities for growth,” added Giorgi Tsutskiridze, Chief Commercial Officer of Broadway Platform.

The Asian market has become increasingly important for international gambling suppliers, with operators seeking to capitalise on growing demand for online sports betting services across the region.

The Broadway Platform project is supported by SPRIBE, developer of the popular crash game Aviator.

H1 numbers fuel expansion

The partnership announcement comes during a period of strong performance for BETBY, which reported substantial growth across its key metrics during the first half of 2025. The company’s sportsbook division delivered a 472% increase in GGR compared to the same period in 2024, with active player numbers rising by 211%.

The esports vertical, Betby.Games, has also contributed to the supplier’s overall growth trajectory. The proprietary esports feed achieved a 153% year-on-year increase in gross gaming revenue and accounted for 14% of BetBy’s total revenue during the first half of 2025.