FanDuel extends GeoComply partnership ahead of NFL season

• FanDuel and GeoComply have signed a new multi-year deal extending a partnership dating back 13 years, covering geolocation, identity verification and fraud prevention.
• GeoComply will place dedicated engineers directly inside FanDuel’s product and operations teams under the renewed agreement.
• The deal lands as US legal betting heads into football season, historically the industry’s busiest verification period.

FanDuel and GeoComply have renewed a partnership dating back 13 years under a new multi-year deal, with GeoComply set to place engineers inside FanDuel’s product and operations teams.

The companies announced the agreement on Monday, August 17, as US sportsbooks prepare for the football season surge.

Engineers embedded

Under the expanded deal, GeoComply will keep supplying FanDuel with geolocation, identity-verification and fraud-prevention technology across its sportsbook, casino and other products, including FanDuel Predicts.

The two companies have worked together since FanDuel’s earliest days as a regulated operator, when it held a license in a single state.

The new element is staffing rather than software. GeoComply will place dedicated engineers directly inside FanDuel’s product and operations units, closing the gap between location and device intelligence, behavioral signals and real-time fraud detection and how quickly those tools actually reach FanDuel’s products.

The arrangement is designed to tighten registration checks and compliance safeguards as fraud tactics grow more sophisticated.

Christian Genetski, President and CEO at FanDuel, said:

“GeoComply has been an important partner as we’ve built a platform our customers can trust. Our focus has always been on delivering a great customer experience while operating with the highest standards of integrity and compliance. We’re excited to continue working with GeoComply in the years ahead.”

Why location matters

Geolocation compliance exists because US sports betting has no national license. Each state writes its own rules, and an operator can only accept a wager once it confirms the bettor is physically inside a state where it holds a license, at the exact moment the bet is placed.

To do that, providers like GeoComply layer multiple signals rather than trusting a single check. GPS gives the most precise reading on mobile devices, accurate to within a few meters.

Wi-Fi triangulation cross-references nearby networks, useful indoors where GPS weakens. Cell tower positioning and IP address analysis add further confirmation, and dedicated detection tools flag VPNs and other spoofing attempts built to mask a bettor’s real location.

Desktop users typically install a browser plugin to run the same checks, since most computers lack built-in GPS hardware. These checks do not run once at login. They repeat throughout a session, and a failed check blocks new wagers without freezing an account or affecting funds already deposited.

During peak events like the Super Bowl, GeoComply has processed traffic spikes in the tens of millions of checks within a matter of hours, a scale most operators, including FanDuel and DraftKings, choose to outsource rather than build in-house.

Kip Levin, CEO of GeoComply, said:

“FanDuel and GeoComply have grown up together, from their first regulated state to nationwide scale. What’s been interesting is everything we’ve built together on top of those signals since: fraud and abuse detection, frictionless authentication, market insights. The kind of intelligence that is key to operators’ compliance at scale.”

GeoComply said it has processed billions of player checks for FanDuel to date, maintaining a 99.7% pass rate and 99.999% service availability through peak Super Bowl traffic and multi-state launches.

The company has also highlighted its handling of Alberta’s first week of regulated iGaming, part of the same rollout that included FanDuel’s own Alberta launch. FanDuel’s US footprint now spans more than two dozen states, a base that alongside DraftKings recently helped drive record July revenue in New York.

Prediction markets raise the stakes

Geolocation carries new weight beyond traditional sportsbooks. FanDuel entered prediction markets on December 22, 2025, launching FanDuel Predicts as a joint venture with CME Group, a product now caught in a patchwork of state and federal jurisdiction disputes that traditional sportsbooks have largely avoided.

Rival Kalshi has run straight into that patchwork. A Michigan judge issued a temporary restraining order in June barring Kalshi’s sports event contracts in the state and requiring licensed geolocation.

In Nevada, Kalshi agreed to a geofencing deadline of August 12 after months of contempt proceedings, a deadline that has since passed, with regulators now seeking daily fines and alleging the state still isn’t fully blocked.

FanDuel has felt that same competitive pressure internally, cutting hundreds of sportsbook jobs in June as Flutter restructured its US operations.

GeoComply has spent 2026 locking in renewals across the sector too, including agreements with Caesars Entertainment, Hard Rock Digital and DraftKings, work that puts it on both sides of the sportsbook-versus-prediction-market divide at once.