Fanatics rolls out all-in-one betting app

• Fanatics has merged Fanatics Sportsbook, Fanatics Casino and Fanatics Markets into one Fanatics Sports & Casino app, automatically tailoring the product mix to each customer’s location.
• The app went live on September 2, 2026, sharing one account, one FanCash balance and Fanatics ONE loyalty status.
• Fanatics closed its purchase of Water Street Labs and CX Clearinghouse from BGC Group on August 5, 2026, giving Fanatics Markets its own regulated exchange.

Fanatics has launched Fanatics Sports & Casino, a single app that merges its sportsbook, online casino and prediction markets products into one customer experience.

The app became available to existing and new customers on September 2, 2026, with the mix of products shown to each user determined by their location.

One login, one balance

Customers who already hold Fanatics Sportsbook, Fanatics Casino or Fanatics Markets accounts can move into the combined app through a standard update. Account details, funds, FanCash balances and Fanatics ONE status carry over automatically, with no need to re-register.

Product availability still depends on state law. Fanatics Sportsbook operates in 23 states plus Washington, D.C. Fanatics Casino is limited to New Jersey, Pennsylvania, Michigan and West Virginia, where it recently rolled out White Hat’s Super Mode mechanic across its casino library.

Fanatics Markets, the company’s prediction markets arm, reaches 22 states and four U.S. territories, largely in places without legal sports betting.

Fanatics Markets lists contracts across sports outcomes, crypto prices, politics and cultural events, giving the app a wider spread of wagering formats than a typical sportsbook.

New customers can also sign up directly through the app, which is live now on iOS and Android. Fanatics said the app automatically tailors the product mix to each customer’s location, and does not offer sports event contracts in states where Fanatics Sportsbook is licensed.

Timed for kickoff

Matt King, CEO of Fanatics Betting and Gaming, said:

“Sports fans have been asking for a better gaming experience, and this is it. Fanatics Sports & Casino gives fans across America one app where the experience travels with them, from betting the game, to trading on its biggest moments, to playing casino games. And because it’s Fanatics, every one of those bets, trades or plays earns FanCash; we can uniquely connect what fans play to what fans love in one ecosystem.”

The single-app approach extends a broader push to link wagering activity to Fanatics’ retail business. FanCash earned through betting, trading or casino play can be redeemed for merchandise, tickets and collectibles elsewhere in the company’s ecosystem, which spans licensed apparel, trading cards and memorabilia.

The launch lands weeks after Fanatics became one of three operators the NFL named as an official sportsbook partner, alongside DraftKings and FanDuel. It also arrives just ahead of the college football and NFL kickoffs on September 3 and September 9 respectively.

The move also mirrors earlier attempts by major operators to build single-account ecosystems, though most rivals still run separate sportsbook and casino apps in states where both are legal. Fanatics is betting that combining all three verticals into one login will keep customers inside its ecosystem for longer, rather than splitting attention across competing platforms.

Owning the exchange

Fanatics built its current betting business through acquisition. The $225 million purchase of PointsBet’s U.S. operations, completed in April 2024, gave Fanatics its initial sportsbook licenses and technology base across most of the country.

Fanatics Markets followed, launching in December 2025 and initially routing event contracts through Crypto.com | Derivatives North America (CDNA), a CFTC-registered exchange and clearinghouse affiliated with Crypto.com.

That partnership changed on August 5, 2026, when Fanatics completed its purchase of Water Street Labs and CX Clearinghouse from BGC Group. The deal gave the company its own federally regulated exchange and clearinghouse.

The unified app arrives in time for the platform’s first full football season. It also follows Fanatics’ recent Ontario iGaming registration, which points to further expansion in North America.

Regulators overseeing prediction markets will be watching how a licensed sportsbook operator folds CFTC-regulated contracts into the same login as state-licensed betting products. For rivals still running standalone apps, Fanatics’ move tests how much cross-sell value a single account can unlock once football season is underway.