Bragg cuts 19% of workforce in AI-First push

• Bragg Gaming Group cuts approximately 19% of its global workforce in a second 2026 restructuring round.
• The move targets €6 million in incremental annualized savings, on top of €4.5 million from January’s cuts.
• Combined measures aim to deliver €10.5 million in annualized cash savings as Bragg pushes toward profitability.

Bragg Gaming Group has announced a further reduction of approximately 19% of its global workforce, its second restructuring round in 2026.

The Toronto-based iGaming content and technology supplier said on July 9, 2026, that the move is designed to sharpen its strategic focus and accelerate its path to sustained cash generation.

Fresh savings target

Bragg expects the latest cuts to deliver approximately €6 million in incremental annualized cash savings once fully implemented. That figure comes on top of the roughly €4.5 million already anticipated from the restructuring the company announced on January 8, 2026.

Combined, the two rounds of measures are expected to generate approximately €10.5 million in annualized cash savings. Bragg said it expects to incur costs of around €0.6 million, tied to personnel-related termination expenses, in the second half of 2026.

Those costs come in addition to the roughly €1 million in termination-related expenses the company booked in connection with the January restructuring, which cut approximately 12% of its workforce at the time.

Second cut this year

The January round was framed around realigning the organization to improve cost structure, drive EBITDA growth and shorten the timeline to sustained net profitability. Bragg has repeatedly tied its cost-cutting to an “AI-First” transformation strategy, targeting AI-enhanced products in more than 90% of launches by 2027.

Chief Executive Matevž Mazij said the new measures build directly on that earlier effort.

Matevž Mazij, Chief Executive Officer at bragg, said:

“We believe that the steps we took at the start of the year were the right ones for the business, and today we are going further. These measures are designed to deliver focus, discipline, execution and cash generation. By combining a more focused organization with the acceleration of our AI-First transformation, we are structurally improving our costs while continuing to protect the technology, content and people that drive our competitive advantage.

“The measures announced today build directly on the restructuring we announced in January and move us decisively toward sustained cash generation — leaving bragg leaner, sharper and well positioned for growth and the market consolidation opportunities we see ahead as the industry further regulates. I want to sincerely thank the colleagues who are leaving bragg for their dedication and contribution.”

Wider layoff wave

Bragg’s cuts add to a string of workforce reductions across iGaming this year, both on B2C and B2B sides.

FanDuel laid off hundreds of sportsbook staff in June as Flutter restructured its US business following a CEO change. Penn Entertainment cut more than 75 roles at Penn Interactive in May, and IGT trimmed around 700 jobs in a post-merger restructuring in March.

Other suppliers have framed their cuts specifically around AI adoption, mirroring Bragg’s own rationale. CRM supplier Optimove cut approximately 10% of its workforce in June, and sports-data provider LSports announced redundancies in May as part of a pivot toward an AI-first operating model.

Backdrop of scrutiny

The renewed cost-cutting also arrives weeks after Mazij failed to secure re-election to Bragg’s board at the company’s June 18 annual general meeting, receiving just 44.33% of shareholder votes. He remains chief executive, but the result signaled unusual investor unease heading into this latest round of cuts.

Bragg has simultaneously been pursuing growth through acquisition. In May, the company agreed a binding term sheet to acquire Drayton International, a gaming technology and content platform, for 4.5 million newly issued Bragg shares, with the deal expected to close in the third quarter of 2026 and gaming entrepreneur Matt Davey set to join as non-executive chairman.

Bragg operates in more than 30 regulated markets globally, including the United States, Canada, Latin America and Europe, supplying casino content, player account management technology and its Fuze player engagement toolset to operators.

The company said the latest measures leave it as a leaner, more focused organization positioned to capitalize on growth opportunities as global iGaming markets continue to regulate and mature. Investors’ response to that framing may depend on how quickly the promised savings show up in Bragg’s next set of results.