Bragg to acquire Drayton in ADW play
Table of contents
- Bragg Gaming Group has entered into a binding term sheet to acquire Drayton International, a diversified gaming technology and content platform.
- The deal, which implies a value of approximately $9 million, brings five game studios and three technology platforms into Bragg’s portfolio, including a first entry into the advance deposit wagering market.
- Gaming entrepreneur Matt Davey is set to join Bragg’s board as non-executive chairman on completion of the transaction.
Bragg Gaming Group has entered into a binding term sheet to acquire Drayton International, in a share-based deal the company says will advance its games-first strategy and open a significant new lane in the US market.
The agreement, announced today on May 14, implies a transaction value of approximately $9 million, based on 4.5 million newly issued Bragg common shares priced at $2.00 each.
The deal remains subject to a definitive acquisition agreement, customary closing conditions, and gaming regulatory and stock exchange listing approvals on both the Toronto Stock Exchange and Nasdaq. Bragg expects the transaction to close in Q3 2026.
Five studios, three platforms
Drayton is a multi-asset platform combining varying equity interests in five game development studios with three wholly owned technology and distribution platforms.
The studio portfolio includes Boomerang Studios (54.5%), which Bragg says has released 80 titles and earned a debut placement on Eilers & Krejcik’s 2026 Top 50 US Suppliers list, alongside Dream Streak Gaming (48.5%), Rise Gaming (54%), Hit Squad (37.5%), and creative studio Neotopia (24%).
On the technology side, Drayton owns Arc Gaming, a content aggregation and distribution platform; Vision PlAI, a patent-pending AI-powered software platform for data-driven game development and personalization; and 3 Shores, a portfolio of performance marketing and affiliate assets focused on player acquisition.
Together, Bragg says the assets provide access to more than 100 developed titles, proprietary mechanics including hybrid slot engines, and active distribution pipelines across leading global platforms.
ADW unlocks US reach
A central pillar of the deal’s rationale is Bragg’s first entry into the advance deposit wagering (ADW) market through Dream Streak Gaming and Arc Gaming.
Bragg says ADW is currently available in more than 30 US states, compared to the seven states where traditional online slots are regulated, representing what the company describes as a greater than fivefold expansion of its US market reach.
Bragg describes Arc Gaming as the exclusive aggregator for the BetMakers Tote platform, one of only three major tote platforms in the US distributing horse-racing data to ADW operators.
Dream Streak Gaming has developed a proprietary hybrid slot engine that maps live horse-race results to slot mechanics. Bragg says the engine is planned for deployment via BetMakers’ ADW offering from July 2026.
Matevž Mazij, CEO of Bragg Gaming Group, said:
“In other words, the U.S. landscape is shifting, and we believe that Bragg’s relative speed and regulatory agility is already beginning to translate into our being leaders rather than followers in the Alternative Markets space.”
Davey joins the board
On closing, gaming entrepreneur Matt Davey will be appointed non-executive chairman of Bragg’s board, succeeding current chair Holly Gagnon, who will remain on the board as an independent director.
Davey is founder and chairman of gaming-focused investment fund Tekkorp Capital. Earlier in his career, he built NYX Gaming Group into one of iGaming’s most influential platforms before its sale to Scientific Games in 2018 for approximately $631 million.
Since taking the role of president and executive chair of BetMakers Technology Group (ASX:BET) in January 2023, he has overseen a significant turnaround; per Bragg’s announcement, BetMakers’ stock is up over 65% in the past 12 months.
Davey already holds a financial stake in the outcome. In February 2026, he purchased one million Bragg common shares from CEO Mazij in a private transaction. Combined with his existing Drayton shareholding, his post-close ownership stake is estimated to be approximately 10%.
Mazij said:
“The appointment of Matt Davey as Non-Executive Chairman will significantly strengthen our leadership team as we move forward with this bold new vision for Bragg. We believe that Matt’s experience building and scaling global gaming platforms, particularly as a leader in innovating the distribution of gaming content, combined with his deep industry relationships, will be invaluable as we execute on this next phase of growth.”
Matt Davey, founder and chairman of Tekkorp Capital, said:
“Bragg combines a potent combination of smart technology and brand heritage that is ready to scale into new markets with its growing number of tier-one partners.”
The deal adds momentum to a year of active positioning for Bragg. The company struck a deal with 711 to launch an online sportsbook in Belgium earlier this month and in February reported record 2025 revenues of approximately €106.1 million, up 4% year on year.
With ADW access in the pipeline and a high-profile chairman set to join on closing, operators and investors will be watching whether Bragg can convert its expanding content footprint into sustained margin growth across North America. Navigating gaming regulatory approvals across multiple US jurisdictions will test that ambition.
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