Betr adds prediction markets to super app via Polymarket deal
Table of contents
- Betr announces multi-year partnership with Polymarket to offer prediction markets across sports, politics, culture and other topics.
- The product will be available to Betr’s one million paying users nationwide in 2026.
- Betr joins DraftKings, FanDuel, and Fanatics in expanding into the fast-growing prediction markets space.
Betr will integrate prediction markets powered by Polymarket directly into its flagship mobile app later this year, the Miami-based gaming company announced yesterday (March 4).
The multi-year deal makes Betr the latest US operator to enter the rapidly expanding prediction markets category.
Super app strategy drives expansion
The partnership will give Betr’s one million paying users access to event contracts spanning sports, politics, culture and other topics. The prediction markets product will sit alongside the company’s existing suite of offerings, which includes Betr Picks, Betr Social Sportsbook, Betr Social Casino and Betr Arcade.
Joey Levy, founder and CEO of Betr, said:
“Launching Predictions is an important step toward our vision of creating the first true nationwide real-money gaming and financial super app, integrating a category projected to reach $1 trillion in annual volume into the same seamless experience as Picks, Sportsbook, Casino, and Arcade.”
Levy added that Polymarket’s category leadership and sports ecosystem connectivity made it the ideal infrastructure partner.
Founded in 2022 by Levy and social media personality Jake Paul, Betr has built what it describes as the most followed sports gaming brand on social media. The company currently operates Betr Picks in 34 states, its Social Sportsbook in 32 states, Betr Arcade in 38 states, and soft-launched its Social Casino across 28 states in February 2026.
Polymarket eyes mainstream scale
Polymarket, one of the world’s largest prediction market platforms, will provide the underlying market infrastructure for event contracts inside the Betr ecosystem.
Shayne Coplan, founder and CEO of Polymarket, said:
“Prediction markets are becoming a foundational tool for understanding the future, and scale is what brings them into the mainstream,” Coplan said.
“Betr has built one of the most engaged sports audiences in the country, and their ability to engage millions of users makes them the ideal partner to bring prediction markets to a massive new audience.”
Polymarket gained major traction during the 2024 US presidential election and was valued at $9 billion by February 2026 after reportedly securing up to $2 billion in backing from Intercontinental Exchange.
The platform returned to the US market in late 2025 after acquiring CFTC-regulated entities for $112 million.
Crowded and competitive landscape
Betr enters a prediction markets space that has grown fiercely competitive over the past year. DraftKings launched DraftKings Predictions in December 2025 and now offers event contracts in 47 states. FanDuel and Fanatics also rolled out prediction market products in late 2025.
DFS competitors Underdog and PrizePicks have likewise entered the space through partnerships of their own. Just two days before the Betr announcement, DraftKings unveiled plans for its own super app housing sports betting, casino, lottery and prediction markets under one umbrella.
The regulatory picture, however, remains murky. Polymarket faces active court cases in Nevada and Massachusetts over whether prediction markets should be classified as gambling under state law. Kalshi platform also faces litigation in multiple states.
Financial terms of the Betr-Polymarket deal were not disclosed.
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